Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation

ANTARA PELUANG DAN ANCAMAN: PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM PROSES PRODUKSI BERITA MEDIA LOKAL DI KOTA SURAKARTA

2025-05-15T14:24:29+07:00

The development of artificial intelligence (AI) technology has significantly impacted journalistic practices, including at the local level. This study explores the perceptions of journalists in Surakarta City regarding the benefits, challenges, and ethical implications of AI use in news production. Using a qualitative case study approach, data were collected through in-depth interviews with five journalists from various media platforms. The findings reveal that journalists view AI as a supporting tool that accelerates work processes and enhances production efficiency. However, concerns about the degradation of information quality and potential violations of journalistic ethics remain critical issues. AI acceptance is influenced by perceived usefulness, ease of use, and the professionalism values upheld by journalists. This study recommends strengthening digital literacy and updating journalistic ethical regulations to address the challenges of media transformation in the era of artificial intelligence.

ACARYA'S EDUCATIONAL COMMUNICATION SERVES AS A LEARNING STRATEGY TO PROMOTE RELIGIOUS MODERATION AT PASRAMAN SAD DHARMA DWIJENDRA IN MATARAM

2025-05-15T14:24:54+07:00

Hindu religious education through pasraman plays an important role in the formation of the religious character and nationality of the younger generation in Indonesia. In the context of a multicultural society, educational communication carried out by an Acarya is a crucial strategy in instilling religious moderation values such as tolerance, love for the homeland, anti-violence, and respect for cultural diversity. This study aims to analyze the form and role of Acarya educational communication in learning the value of religious moderation in Pasraman Sad Dharma Dwijendra Mataram. We collected data using a descriptive qualitative approach, which involved in-depth interviews, participatory observations, and documentation of learning activities and interactions between Acarya and Sisya. The results of the study show that Acarya educational communication includes an exemplary approach, interactive dialogue (Dharma Tula), and the delivery of Hindu narratives that are contextualized with social realities. These findings indicate that communication is not only a means of delivering material but also a medium for value transformation. This article contributes to the development of a religious learning model that is adaptive and relevant to the context of Indonesia's diversity. The results of this study are important to strengthen inclusive and transformative Hindu educational practices during complex socio-religious dynamics.

STRATEGI KOMUNIKASI MEDIA MASSA MENGEKSPLORASI PERAN GENERASI Z DAN MILENIAL DALAM MENDORONG PERTUMBUHAN EKONOMI HIJAU

2025-05-15T14:25:18+07:00

The green economy is a form of paradigm shift in society about the importance of a more environmentally friendly future, especially for generation Z and Millennials. Mass media has an influence in presenting information and shaping people's views, especially regarding the green economy. This research will examine how mass media communication strategies explore the role of generation z and millennials in encouraging green economic growth. This research uses a descriptive qualitative method with data collection techniques in the form of non-participant observation, semi-structured interviews, and documentation analysis. The research location is Mataram City Mass Media with a focus on Suara NTB, Lombok Post and Radar Lombok. Informant selection technique with purposive sampling. This research also uses the News Factory Model and Audience Reception Theory approaches. The results showed that newspapers are not the phase for Generation Z and Millennials so that the mass media in encouraging green economic growth news that follows the current generation's social media trends (Instagram, Tiktok, Youtube, Reel, and Podcast) so that it demands conventional mass media to be digital. The results of mass media coverage must be measured for effectiveness to determine the interest of news by this group. So that the challenges regarding the green economy for mass media to news viewers, especially young people, can be minimized through infrastructure.

MASA DEPAN KOMUNIKASI: MENJELAJAH PERAN ARTIFICIAL INTELLIGENCE DALAM INTERAKSI MANUSIA

2025-05-15T14:25:44+07:00

The advancement of artificial intelligence (AI) has fundamentally transformed the way humans communicate. This study aims to explore the role of AI in interpersonal communication through a Systematic Literature Review (SLR) approach. By analyzing 44 relevant scholarly articles, this study identifies eight key themes: AI-mediated interpersonal communication, emotional impact, communication effectiveness and efficiency, access gaps and digital ethics, information validity, social trust, social representation and algorithmic bias, and projections of future communication. The findings indicate that AI can enhance communication efficiency and accessibility, yet poses risks of fostering pseudo-intimacy, reinforcing social bias, and diminishing the quality of interpersonal relationships if not ethically governed. The study underscores the importance of ethical-by-design principles, digital literacy, and regulatory frameworks that protect users from the misuse of AI-based communication systems. It advocates for an interdisciplinary and human-centered approach in the development of communication technologies to ensure that AI serves as a meaningful, inclusive, and responsible partner in human interaction. Accordingly, this research contributes conceptually to a deeper understanding of the future of communication situated at the intersection of technological advancement and human values

PECANANGAN PEMAYUN SEBAGAI KOMUNIKASI SIMBOLIK DALAM UPACARA PAWIWAHAN UMAT HINDU DI DESA SURANADI

2025-05-15T14:26:06+07:00

The Hindu wedding ceremony or pawiwahan is inseparable from the role of the spokesperson, known as pemayun and pecanangan. This research aims to explain the communication process and the symbolic meaning of the pemayun tools in the pawiwahan ritual. The research was conducted in Suranadi village, with the subject of the study being the pemayun figures, and the object of the study being the pecangan or canang bebaos, which function as a symbol of communication between the groom's and bride's parties. The research method is a qualitative descriptive method, where the research findings will be narrated in words. The research results show that the communication process is carried out through face-to-face interpersonal communication, involving both primary and secondary communication processes, with the use of symbols of pecanangan pemayun in the wedding ceremony as a medium of communication. The symbols and meanings of the tools used are as follows: betel leaves or base symbolize friendship, areca nuts reflect harmony in married life, lime symbolizes "transition" to a new stage in life, gambir signifies the union of two individuals into one in marriage, and tobacco represents friendship and harmony between the extended families of both brides and grooms. These five symbols are communication symbols used by the payun in the Hindu wedding ceremony.

KAMPUNG MUSLIM SAREN JAWA DI BALI TIMUR: DINAMIKA KOMUNIKASI SOSIAL DALAM MEMBENTUK HARMONI SOSIAL

2025-05-15T14:26:25+07:00

Kampung Saren Jawa is a unique example of how different cultural and religious identities can coexist in a multicultural society. This study aims to understand how social interaction, communication between individuals, and the influence of cultural and religious values in creating social harmony amidst the diversity of Bali which is better known for its Hindu majority. Qualitative research methods were used with a qualitative descriptive approach involving in-depth interviews with village residents, religious leaders, and local government representatives. The results of the study show that social communication in Kampung Saren Jawa is strongly influenced by the values of friendship, tolerance, and mutual respect between individuals. Despite religious and cultural differences, openness in communication and strengthening social ties based on mutual cooperation and local traditions play an important role in maintaining harmony. The role of community leaders, both from religious and customary circles, is also crucial in mediating differences and building mutual respect. These findings provide important insights for the study of social communication and interfaith interaction in a multicultural context, as well as its relevance in strengthening social cohesion in Indonesia, especially in areas with high ethnic and religious diversity.

KOMUNIKASI RITUAL DALAM PUJAWALI NUWUR TIRTA DI PURA LINGKUK BUNI KOTA MATARAM

2025-05-15T15:07:36+07:00

This article focuses on ritual communication in the nuur tirta tradition of a series of pujawali at Pura Lingkuk Buni in Mataram City. This article was written based on research conducted using qualitative descriptive methods to explain aspects related to ritual communication in the nuur tirta tradition. Based on the results of the study, it was found that the existence of Pura Lingkuk Buni is related to the initiative to purify a spring called engeran. The nuur tirta process is carried out during the pujawali on purnama sasi kasa which comes from temples with the same name as the pelinggih in the temple. The nuur tirta process of several temples to be placed in each pelinggih at Pura Lingkuk Buni is a symbolic communication process that involves aspects of upakara, sacred utterances, and religious behavior. The upakara aspect is indicated by the use of ceremonial facilities that are full of symbols. Ritual communication in sacred utterances through mantras, puja, prayers, and the like in the implementation of pujawali. Ritual communication in the aspect of religious behavior is implemented through the act of dancing, ngayah nuur tirta, and organizing ceremonies

EFEKTIFITAS PENGGUNAAN HUMOR DALAM KOMUNIKASI DOKTER TERHADAP PASIEN RAWAT INAP DI RUMAH SAKIT UMUM DAERAH I LAGALIGO KABUPATEN LUWU TIMUR

2025-05-15T15:08:12+07:00

Effective communication between medical personnel and patients is an important component in the success of health services, but is still faced with various challenges, such as limited consultation time and rigid hierarchical relationships. This study aims to explore the role of humor in building therapeutic communication between doctors and inpatients at RSUD I Lagaligo, Luwu Timur Regency. The study used a qualitative-descriptive approach with data collection techniques through participatory observation, in-depth interviews with medical personnel and patients, and supporting documentation. Analysis was conducted using thematic method to identify communication patterns involving humor in clinical interaction. The results showed that humor, when used appropriately and contextually, is able to melt emotional tension, strengthen empathy, and increase patient openness in conveying honest and complete health information. In addition, the use of humor helped to create a more humane atmosphere in the medical relationship, which resulted in increased patient satisfaction and adherence to treatment. These findings confirm that humor is not just entertainment, but a potential communication strategy in strengthening the quality of healthcare. This study recommends empathic communication training that integrates the ethical use of humor for health workers