Waisya : Jurnal Ekonomi Hindu

THE ROLE OF SATISFACTION AND TRUST ON REVISIT INTENTION DOMESTIC TOURIST TO BANJAR HOT SPRING

I Made Ngurah Oka Mahardika — 2025-04-08

This study seeks to explore the key factors that influence the likelihood of domestic tourists revisiting Banjar Hot Springs in Buleleng Regency. The primary variables under examination include service quality and destination image, with tourist satisfaction serving as a mediating factor and trust functioning as a moderating variable. Data was collected from 200 domestic respondents, and analysis was performed using Smart-PLS 3. The findings reveal that while service quality significantly influences satisfaction, it has a negative effect on revisit intention. Destination image is found to have a substantial impact on both satisfaction and revisit intention. Furthermore, tourist satisfaction positively influences revisit intention. Satisfaction also plays a key mediating role, enhancing the relationship between both service quality and destination image with revisit intention. Trust emerges as a pure moderator in the link between satisfaction and revisit intention, indicating its important role in strengthening the relationship.

PARTICIPATORY MARKETING COMMUNICATION: IMPROVE THE IMAGE OF TOURISM DESTINATIONS IN NORTH LOMBOK

I Wayan Sutama — 2025-04-08

As a tourist destination, North Lombok possesses substantial natural and cultural potential; however, the challenges in constructing the destination's image are primarily associated with the digital literacy of the local populace. This article examines the efficacy of participatory marketing communication in integrating the image of tourism destinations in North Lombok through community empowerment and community-based digital strategies. Utilizing a case study approach, this research investigates the effectiveness of community-based marketing in reinforcing destination branding. The study's findings indicate that the community's active engagement in promoting tourism plays a crucial role in shaping destination branding, wherein destinations that combine natural and cultural elements exhibit significant potential for development as sustainable tourism assets. Furthermore, the suboptimal synergy among government entities, the community, and tourism industry stakeholders represents a considerable impediment to achieving integrated and sustainable destination promotion. The wisdom of Wetu Telu serves as a foundation for fostering social harmony amidst diversity and multiculturalism, maintaining social stability, and encouraging the development of a tolerant society prepared to accommodate diverse tourist backgrounds in inclusive and sustainable tourism development.

IMPLIKASI MEDIA MASSA TERHADAP PERAN GENERASI Z DAN MILENIAL DALAM MENDORONG PERTUMBUHAN EKONOMI HIJAU

Nengah Yudik Artana — 2025-04-08

Government policy regarding the green economy (environmentally friendly concept), mass media also plays a role in inspiring the younger generation to innovate in creating sustainable solutions. This research will examine how mass media can shape the views of generation Z and millennials about the importance of the green economy in the context of Indonesia Emas 2045, mass media can motivate generation Z and millennials, mass media representation of the perceptions of Generation Z and Millennials and the creation of a sustainable ecosystem into economic policy. This research uses descriptive qualitative methods with data collection techniques in the form of non-participant observation, semi-structured interviews, and documentation analysis. Research location is Mataram City Mass Media with a focus on Suara NTB, Lombok Post and Radar Lombok. Informant selection technique with purposive sampling. This research also uses the News Factory Model and Audience Reception Theory approaches. The results of this study state that the implications of mass media on the role of generation Z and millennials are very significant, this is because the news that is carried out continuously (intensely) can increase the awareness of Generation Z and Millennials of renewable energy, natural sustainability and green economy towards Indonesia Emas 2045. This is supported by the participation of Generation Z and Millennials in social activities carried out by the mass media.

ANALISIS SWOT PADA PENJUALAN KONSINYASI SEBAGAI UPAYA PENGEMBANGAN UMKM HINDU DI PASAR KARANG JASI

Ni Putu Laksmi Pradayini Devi — 2025-04-08

This research aims to obtain a description of consignment sales at Karang Jasi Market. The focus of the problem is analyzing the strategies implemented by Consignment Sales, internal external conditions and priority strategies according to business environmental conditions. This research design uses a descriptive qualitative approach. Primary research data was obtained through observation, interviews and documentation methods. Secondary research data was obtained through journals that support this research. The analytical media used were SWOT analysis of the IFAS, EFAS, IE matrices and QSPM matrices. The results of this research show that consignment sales at Karang Jasi Market utilize consignment sales to gain profits, overcome competition, increase product variants, maintain good relationships with consignors. The results of the IFAS and EFAS matrices show that the internal and external conditions of consignment sales at Karang Jasi Market are in a state of growth and development (Grow and Build) with the IE Matrix of Consignment Sales at Karang Jasi Market describing internal conditions in strong conditions and external conditions in high conditions. After going through three stages of analysis, Input Stage, Matching Stage and Decision Stage, the priority strategy in the QSPM matrix shows the priority strategy on strengths and opportunities to seize opportunities and overcome existing competitive threats.

PENGARUH CANVASSING TERHADAP PENJUALAN PRODUK KUR SYARIAH DI PT PEGADAIAN CABANG SWETA

Kadek Prayoga Merta Dana — 2025-04-08

The success of pawnshops in achieving their goals is very dependent on marketing strategies so that their products can be accepted and sold in the market. In the face of increasingly fierce competition, pawnshops, especially the Sweta branch, need to continue to improve product quality to attract and retain customers in order to achieve sales targets. In introducing and promoting sharia KUR products to prospective borrowers PT. Pegadaian Sweta Branch implements an effective marketing strategy, namely canvassing. Activity canvassing is a direct marketing activity in the form of promotions as carried out by PT employees. Sweta Branch Pawnshop by visiting potential customers directly to introduce and offer products available at the pawnshop. This research aims to test the effect canvassing on sales of sharia KUR products at PT. Sweta Branch Pawnshop and test how big the influence is canvassing on sales of sharia KUR products at PT. Sweta Branch Pawnshop. This research uses an associative quantitative approach. The sample in this study was 47 respondents who were employees of PT. Sweta Branch Pawnshop. The research results show that there is a positive and significant influence on canvassing regarding sales of sharia KUR products, this can be proven from the results of the t test that the t-calculated value is 10.628 > the t-table value, namely 1.6794. And the significant value is 0.000 < 0.05 which means that the hypothesis (Ha) is accepted and the hypothesis (H0) is rejected. Furthermore canvassing has a strong influence on sales of KUR sharia products at PT. Sweta Branch Pawnshop. It can be seen from the R Square value that it is 71% and the remaining 28.5% is influenced by other variables that were not studied.

DETERMINASI KEPUTUSAN PEMBELIAN BERDASARKAN BRAND IMAGE DAN BRAND TRUST PADA PRODUK IPHONE DI KOTA MATARAM

Ni Nyoman Ngurah Destri Putri — 2025-04-08

Consumer purchasing decisions are influenced by brand image and trust. The simultaneous influence of brand image and brand trust on iPhone product purchases in Mataram City was studied in this study using quantitative methodology. Data collection methods with observation, documentation, and questionnaire distribution. The sampling used was the accidental sampling technique using certain criteria in sampling with the calculation of the Lemeshow formula totaling 96 respondents. The analysis method used was multiple linear regression. The results of the study obtained in this study were that brand image did not have a partial effect on purchasing decisions with a small t count from the t table, namely 1.759 <1.985 and a significance value greater than 0.05, namely 0.082. Brand trust had a partial effect on purchasing decisions with a t count greater than the t table, namely 6.465> 1.985 and a significance value less than 0.05, namely 0.000. Brand image and brand trust simultaneously influence purchasing decisions with a calculated F value greater than the F table, which is 49.219> 3.09 and a significance value smaller than 0.05, which is 0.000. The determination coefficient test obtained in this study was 0.504 or 50.4%. This means that brand image and brand trust have a 50.4% influence on purchasing decisions. So it is concluded that brand image has no influence, because there are other factors that influence consumers in making purchasing decisions, namely brand trust.