Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations

"Ritual Communication in the Implementation Process of the Meameng-Ameng Tradition among the Hindu Community of Krama Pura Gumang in Peninjoan Hamlet, Narmada"

Kadek Mira Widya Sari — 2026-07-30

Ritual communication serves as a medium through which religious values, meanings, and beliefs are transmitted and maintained across generations, forming an integral part of a community’s cultural heritage. This study examines the implementation of ritual communication in the Meameng-ameng tradition practiced by the Hindu community of Pura Gumang in Peninjoan Hamlet, Narmada District, West Lombok. A qualitative descriptive method was employed to explore and describe the stages of the tradition and their communicative significance.The findings indicate that ritual communication in the Meameng-ameng tradition is expressed through two main stages: Ngadegang and Ngelukar.

The Ngadegang stage involves preparatory activities, including ngeringgit performed by male participants and metanding (the preparation of ritual offerings) carried out by female participants, followed by the Melasti purification ceremony. The Ngelukar stage is characterized by the gathering of four jempana, symbolizing kinship, unity, and harmony within the community. The ritual continues with the Purwa Daksina ceremony at Pura Gumang and Segara Pengayat, utilizing offerings prepared by the sarati banten.

The study shows that the Meameng-ameng tradition functions as an effective medium for conveying religious, social, and cultural values while reinforcing the collective identity of the Hindu community in Peninjoan Hamlet. These findings contribute to the development of ritual communication studies in religious and cultural contexts and support the preservation of local wisdom amid contemporary social change.

Representasi Komunikasi Budaya Multikultural Dalam Pemberitaan Tradisi Perang Topat di Tribunlombok.com

Rieka Yulita Widaswara — 2026-07-30

Penelitian ini mengkaji representasi komunikasi budaya multikultural dalam pemberitaan Tradisi Perang Topat di TribunLombok.com periode 2022–2024. Tradisi Perang Topat merupakan warisan budaya masyarakat Lombok yang melibatkan umat Islam Sasak dan Hindu Bali sebagai simbol toleransi, kebersamaan, dan harmoni sosial. Penelitian ini bertujuan menganalisis bagaimana media mengonstruksi makna tradisi tersebut melalui proses framing. Metode yang digunakan adalah pendekatan kualitatif dengan analisis framing Robert Entman yang meliputi pendefinisian masalah, penafsiran penyebab, penilaian moral, dan rekomendasi penyelesaian. Data penelitian berupa pemberitaan TribunLombok.com mengenai Tradisi Perang Topat selama periode 2022–2024 yang dipilih secara purposif sesuai fokus penelitian. Hasil penelitian menunjukkan bahwa TribunLombok.com secara konsisten membingkai Tradisi Perang Topat sebagai praktik budaya yang memperkuat kohesi sosial, mempromosikan toleransi antarumat beragama, serta menolak narasi konflik dan polarisasi. Pemberitaan lebih menonjolkan nilai kesetaraan budaya, kerja sama lintas komunitas, pelestarian tradisi, dan identitas multikultural masyarakat Lombok dibandingkan perbedaan identitas keagamaan. Framing tersebut menunjukkan bahwa media lokal berperan strategis dalam membangun persepsi positif terhadap keberagaman dan memperkuat nilai persatuan. Penelitian ini menegaskan bahwa media lokal tidak hanya berfungsi sebagai penyampai informasi, tetapi juga sebagai agen komunikasi multikultural yang mendukung pelestarian tradisi, penguatan moderasi beragama, serta integrasi sosial di Indonesia

Persepsi Komunikasi Stakeholder dalam Pengembangan Pariwisata Budaya Berbasis Multikultural di Pulau Lombok

Ni Nyoman Harnika — 2026-07-30

Pengembangan pariwisata budaya berbasis multikultural di Pulau Lombok menghadirkan ancaman komodifikasi budaya dan marginalisasi masyarakat lokal. Penelitian ini bertujuan untuk menganalisis persepsi pemangku kepentingan terhadap pengembangan pariwisata budaya multikultural di Lombok, mencakup empat dimensi utama: pelestarian warisan budaya, dampak ekonomi, dampak sosial budaya, dan permintaan pasar. Dengan pendekatan studi kasus kualitatif, penelitian ini melibatkan 48 informan yang terdiri dari masyarakat, pemerintah, akademisi, media, budayawan, dan wisatawan di tiga destinasi, yaitu Pura Lingsar, Makam Medana, dan Makam Batu Dendeng. Pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan seluruh pemangku kepentingan memiliki persepsi positif, mengakui multikulturalisme sebagai aset fundamental yang memperkuat kohesi sosial dan identitas budaya. Dampak ekonomi dirasakan signifikan namun masih bersifat musiman melalui sektor perdagangan, jasa parkir, dan pemanduan wisata. Dari sisi sosial budaya, tradisi persembahyangan dan ziarah bersama berfungsi sebagai medium komunikasi antarbudaya yang memperkuat toleransi dan kerukunan. komodifikasi budaya yang dikomunikasikan secara partisipatif dapat menjembatani revitalisasi tradisi dan penguatan agensi masyarakat lokal dalam menegosiasikan otentisitas. Penelitian ini merekomendasikan penguatan partisipasi masyarakat, pengembangan model komunikasi pemasaran adaptif, serta kebijakan destinasi yang menghormati keragaman budaya demi pariwisata yang berkelanjutan dan inklusif di Indonesia.

Kata kunci: pariwisata budaya, persepsi stakeholder, multikulturalisme, komunikasi pariwisata, komodifikasi budaya, Lombok

Jalinan Komunikasi Bhayangkara Pembina Keamanan dan Ketertiban Masyarakat Dalam Penyelesaian Konflik Sosial di Monjok dan Karang Taliwang Kota Mataram

Wayan Budiarsa — 2026-07-30

This research aims to find the communication bond of Bhayangkara Coach of Public Security and Order (Bhabinkamtibmas) in resolving social conflicts by focusing on a case study of the Monjok and Karang Taliwang conflicts in Mataram City. The method used in this study is a qualitative interpretative case study model. Data were analyzed with the help of Situational Communication Crisis Theory (SCCT), Conflict Theory, and Conflict Resolution Theory. The results of the study formulated three findings. First, the crisis communication network carried out by Bhabinkamtibmas in the Monjok and Karang Taliwang areas took place in an interpersonal, dialogical, humanistic, and continuous manner through a persuasive approach, dialogue, mediation, direct visits, and coordination with community leaders, youth and religious leaders, village governments, and Babinsa, thus creating security stability. Second, the implementation of crisis communication carried out by Bhabinkamtibmas showed a quick, planned, and collaborative response in handling social conflicts, which was realized through identifying the root of the problem, cross-sector coordination, persuasive communication, mediation, deliberation, post-conflict evaluation, and social reconciliation as a strategy for controlling social crises in the community. Third, the crisis communication implemented by the Bhabinkamtibmas (community police officers) has had positive implications for resolving the social conflict between the Monjok and Karang Taliwang communities. This is evidenced by increased trust in the Bhabinkamtibmas, reduced dissemination of provocative information, the creation of a space for constructive dialogue, the growth of values of brotherhood and mutual cooperation, and the establishment of sustainable social reconciliation.

Pengaruh Komunikasi Internal, Kepemimpinan Transformasional, Kerja Sama Tim, dan Disiplin Kerja Terhadap Kinerja Generasi Z Pada PT Drg Rama Boga

Gusti Ayu Puji Susanti — 2026-07-30

This study aims to analyze the influence of internal communication, transformational leadership , teamwork, and work discipline on the performance of generation Z at PT Drg Rama Boga. This study uses an associative quantitative approach. The study population was 59 people with a sample of 50 people determined using a purposive sampling technique. The data collection technique was carried out by distributing research questionnaires with data analysis techniques using multiple linear regression analysis with the help of the IBM SPSS version 27 program. The results of the study showed that from the results of the t-test, internal communication and teamwork had a positive and insignificant effect, transformational leadership had no significant effect, while work discipline had a positive and significant effect. Based on F test results, in general together internal communication, leadership transformational, work The same team and discipline Work influential to performance generation Z. Adjusted R Square Value of 0.756 or 75.6%. This result show that internal communication, leadership transformational, work the same team and discipline work capable influence performance generation Z at PT Drg Rama Boga is 75.6% while the rest 24.4 % is explained by other variables outside variables study This.

Framing Pemberitaan Abrasi Pantai Loang Baloq pada Media Online Dalam Perspektif Ekoteologi dan Nilai Pendidikan Agama Hindu

I Gusti Ayu Pradnya Premasita Saraswati — 2026-08-04

Abrasi Pantai Loang Baloq di Kota Mataram tidak hanya menimbulkan kerusakan lingkungan pesisir, tetapi juga berdampak terhadap ruang sakral yang digunakan umat Hindu dalam pelaksanaan ritual keagamaan. Peristiwa tersebut memperoleh perhatian media online dengan penekanan pemberitaan yang berbeda sehingga membentuk konstruksi makna yang beragam. Penelitian ini bertujuan untuk menganalisis framing pemberitaan abrasi Pantai Loang Baloq pada media online serta memaknai konstruksi tersebut dalam perspektif ekoteologi dan nilai Pendidikan Agama Hindu. Penelitian menggunakan pendekatan kualitatif dengan metode analisis framing Robert N. Entman yang meliputi define problems, diagnose causes, moral evaluation, dan treatment recommendation. Data penelitian berupa tiga berita dari SUARANTB.com, ANTARANewsMataram, dan NTBSatu.com yang dipilih secara purposive berdasarkan kesesuaian dengan fokus penelitian. Hasil penelitian menunjukkan bahwa setiap media membangun framing yang berbeda terhadap peristiwa abrasi. SUARANTB.com memosisikan abrasi sebagai persoalan kerusakan pesisir yang memerlukan penanganan melalui pembangunan infrastruktur. ANTARANewsMataram membingkai abrasi sebagai dampak cuaca ekstrem yang memerlukan langkah mitigasi untuk melindungi kawasan pesisir. Sementara itu, NTBSatu.com mengonstruksi abrasi sebagai ancaman terhadap ruang sakral umat Hindu karena mengganggu akses pelaksanaan ritual keagamaan. Dalam perspektif ekoteologi, framing tersebut menunjukkan bahwa kerusakan lingkungan tidak hanya dipahami sebagai persoalan ekologis, tetapi juga memiliki dimensi spiritual dan sosial. Nilai-nilai Pendidikan Agama Hindu yang tercermin dalam pemberitaan dapat dimaknai melalui konsep Tri Hita Karana yang menekankan keharmonisan hubungan manusia dengan Tuhan, sesama manusia, dan alam. Penelitian ini menegaskan bahwa media memiliki peran dalam membentuk pemahaman publik mengenai keterkaitan antara pelestarian lingkungan dan keberlangsungan kehidupan keagamaan.

Relasi Media Komunikasi Hibrid, Otoritas Adat, dan Solidaritas Religius Dalam Banjar Hindu di Kota Mataram

I Wayan Wijanaraga — 2026-08-04

This study aims to analyze the transformation of communication media within Banjar Gria Hita Pagutan Barat, Mataram City, and its implications for customary authority and religious solidarity in the Hindu community. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews, and documentation. Data analysis was conducted through the stages of reduction, presentation, and conclusion verification. The findings reveal that banjar communication has evolved into a hybrid system that integrates digital media—particularly WhatsApp Groups—with traditional media such as paruman and bulletin boards. WhatsApp Groups serve to accelerate information dissemination, enhance coordination, and broaden community participation, while traditional media continue to function as sources of customary legitimacy and spaces for building social consensus. The integration of these media strengthens social cohesion, sustains the values of menyama braya and gotong royong, and supports the socio-religious life of the Hindu community. The study underscores that digitalization does not displace the role of customary institutions; rather, it reinforces them through adaptive communication practices. This research offers the concept of hybrid communication as a model for integrating technology, tradition, and spirituality within contemporary Hindu communities.

Keywords: hybrid communication; Hindu banjar; customary authority; digital media; religious solidarity.

A Schematic Framework for the Construction of an Ethnorelativism-Based Social Harmony Model in the Local Wisdom of Memarek

I Wayan Ardhi Wirawan — 2026-08-09

This article presents the findings of a study aimed at identifying the systematic process of constructing a social harmony model based on ethnorelativism within the local wisdom of memarek, involving the Sasak-Muslim and Balinese-Hindu communities in Selelos Village. The study employed a qualitative approach using a descriptive-interpretative method based on interview, observation, and documentation data. The findings reveal that the initial historical encounter between the two communities was characterized by social distance due to ethnic and religious differences, as well as the absence of mutual trust. However, the Balinese community's agricultural expertise became the entry point for the diffusion of innovation, facilitating knowledge exchange, cooperation, and intensive communication. This process followed the stages of innovation, communication, adoption, and confirmation, as described in Everett M. Rogers' Diffusion of Innovations Theory. The study also demonstrates that sustained contact, shared goals, cooperation, and institutional support strengthened interethnic relations, consistent with Gordon W. Allport's Contact Theory. Furthermore, agricultural skills evolved from cultural capital into social capital, reinforcing networks of trust and solidarity between the two communities. Continuous interaction transformed the communities' orientation from ethnocentrism to ethnorelativism, leading to social integration characterized by mutual respect, participation in customary traditions, and the establishment of sustainable social harmony in Selelos Village.