Waisya : Jurnal Ekonomi Hindu

OPTIMALISASI DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI DALAM PEMASARAN UMKM DI ERA INDUSTRI 5.0

I Nyoman Dhani Satyadinatha, Komang Widya Purnama Yasa — Thu, 18 Apr 2024 00:00:00 +0700

Optimizing Digital Marketing as a Communication Strategy in Marketing MSMEs in the Era of Industry 5.0 will provide insight into the things that must be done by MSME players to further utilize digital media. The research method uses a qualitative descriptive approach with primary data sources obtained from Nusantara Ice Tea MSME consumers and their Website and Social Media activities. The location of this research is in Mataram City, specifically only at UMKM Es Teh Nusantara. This research discusses Digital Marketing and its Role in MSME Marketing, Industrial Transformation 5.0 and its Impact on MSME Marketing Strategies, and Optimizing Digital Marketing as a Communication Strategy in MSME Marketing. The data obtained from is sourced from 10 MSME Es Teh Nusantara Outlets. The importance of this is discussed in order to be able to provide insight to MSME players in the industrial 5.0 era regarding the use of digital marketing as a communication strategy that is able to make a significant increase in sales at low cost costs, but it is also necessary to collaborate with related parties who are creative in the field of promotion to increase product attractiveness to consumers.

WARALABA SEBAGAI PELUANG BARU DALAM DUNIA WIRAUSAHA

Ni Made Ayu Dwi Oktaviani — Thu, 18 Apr 2024 00:00:00 +0700

Franchising is a new choice in the development of the business world amid the development of industry 5.0. Franchising is developed a business system in which a brand owner or company (franchisor) gives the right to another party (franchisee) to sell products or services using a trademark, operational system, and support that has been proven successful This research uses a quantitative approach with data collection using literature studies. researchers explore various available sources of information, such as journal articles, textbooks, and other related documents. Data analysis was carried out by data reduction, data presentation and conclusion. Presentation of the analysed data is done in a descriptive narrative that is adjusted to the level of the researcher's ability. The results of the study show that franchising is currently an option for prospective entrepreneurs. Franchising as an entrepreneurial business model offers advantages such as support from the franchisor, access to a recognised brand, and flexibility, but its success depends on a SWOT analysis that includes brand strength, franchisor support, expansion opportunities, and competitive threats. Factors such as brand quality, franchisor support, efficient management, innovation and the role of government regulation also influence the success of franchising, with complex social, economic and environmental impacts, but with attention to all these aspects, franchising can be an engine of inclusive and sustainable growth in Indonesia.

PERAN E-COMMERCE TERHADAP PERILAKU KONSUMSI DAN KEPUTUSAN PEMBELIAN BUSANA ADAT MENJELANG HARI RAYA

Ni Nyoman Suli Asmara Yanti — Thu, 18 Apr 2024 00:00:00 +0700

This research aims to describe the role of e-commerce in the consumption behavior of Hindu teenagers before the holidays and the role of e-commerce in purchasing decisions about Balinese traditional clothing. The research method used is descriptive qualitative by describing the results of interviews conducted with informants. The results found in this research indicate that E-commerce has an important role in influencing teenagers' consumption behavior before the holidays. There are several factors that influence teenagers' consumptive behavior before the holidays, including cultural factors, personal factors, social factors and psychological factors. E-commerce has an important role in helping Hindu teenagers decide to purchase Balinese traditional clothing before the holidays. There are several stages that teenagers go through before and until they decide to purchase a product. The stages of decision making to purchase Balinese traditional clothing are problem identification, information search, evaluation of alternatives from various e-commerce options, making a purchase and post-purchase product evaluation.

STRATEGI KOMUNIKASI KRISIS SEBAGAI UPAYA RESILIENSI EKONOMI PARA PETERNAK BABI PASCA SERANGAN VIRUS ASF

I Wayan Astraguna, Komang Reza Kartika, Ni Kadek Gita Cahyani — Thu, 18 Apr 2024 00:00:00 +0700

The ASF (African Swine Fever) virus outbreak resulted in a 100% mortality rate among the pig population in Tomoni Timur District. This situation has severely impacted the local economy, with a significant portion of the community losing their sources of income. The government has implemented crisis communication strategies as an effort to enhance the economic resilience of the local community. This research aims to explore effective crisis communication strategies for bolstering the economic resilience of pig farming communities following an ASF virus outbreak. The study adopts a qualitative approach with a case study design. Data sources include observations, interviews, documentation, and literature review, with data analysis stages comprising data collection, data presentation, and conclusions. The findings of this research reveal that economic resilience efforts within the community can be facilitated through the implementation of crisis communication strategies, including Crisis Communication Plan Development, Proactive and Transparent Communication, and Reconstruction of Trust and Livestock Subsector Resilience. Furthermore, the community's response to crisis communication strategies involves increased awareness levels, active public engagement in government decisions, and impacts on economic resilience.

LITERATUR REVIEW: DESTINATION IMAGE AND REVISIT INTENTION

I Made Ngurah Oka Mahardika — Thu, 18 Apr 2024 00:00:00 +0700

In the rapidly growing tourism industry, destination image plays a key role in influencing tourists' intention to revisit a place. This article outlines the relationship between destination image, experience, satisfaction, and intention to revisit. A positive destination image can shape tourists' satisfying experiences, which in turn increases their level of satisfaction and encourages the intention to return. Positive experiences during previous visits strengthen the desire to revisit the destination. Tourist satisfaction becomes a key factor in forming the intention to revisit, as it reflects the fulfillment of their expectations regarding the services and facilities provided. The article also outlines strategies that destination managers can take to enhance tourists' experiences and satisfaction, including improving service quality, interaction with local residents, and sustainable innovation. By understanding this relationship, destination managers can build a good reputation and create unique experiences for tourists, driving the growth and sustainability of the tourism industry.

STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM OLEH CV. ELECTRA DIAMOND

Kadek Bagus Wira Sujaya, Indah Suprabawati Kusuma Negara — Thu, 18 Apr 2024 00:00:00 +0700

This research aims to determine the digital marketing management carried out by CV. Electra Diamond; obstacles faced by CV. Electra Diamond in doing digital marketing on Instagram; Instagram digital marketing strategy carried out by CV. Electra Diamond in maintaining its business to be sustainable. To find out this, researchers used marketing theory and digital marketing theory. This research uses descriptive qualitative research methods, with data collection techniques in the form of observation, interviews and documentation. The results of this research are (1) digital marketing management carried out by CV. Electra Diamond is very good because it can be seen from the way goods are produced, looking at fashion products that are trending among the public, CV. Electra Diamond promotes its products; (2) obstacles faced by CV. Electra Diamond includes digital obstacles such as a decrease in the number of likes and views on content that has been uploaded, obstacles in carrying out advertising which takes a long time; and (3) digital marketing strategies used by CV. Electra Diamond is an event support and sponsorship strategy via Instagram so that it is well known to the public.