Komodifikasi Praktek Yoga sebagai Simbol Figural Pada Masyarakat Urban
Abstract
Yoga becomes a popular culture especially after yoga is recognized by the world with the establishment of World Yoga Day. The meaning of yoga teachings which are then well appreciated by the community makes yoga a culture that is unstoppable in its development. Understanding the benefits of yoga practice makes yoga a new culture among the rapidly growing urban community. Yoga is interpreted and accepted as a representation of the purpose of life and harmony of human life in the community. But yoga today has undergone a change of concept from sacred to profane as the impact of the cultural industry which involves itself in the form of sophisticated ideological indoctrination by using entertainment as a sweetener in the process of changing the existing order. Yoga has been de-contextual from its original understanding because of the influence of the lifestyle and consumer culture of the urban community. Yoga becomes a culture that undergoes decontextualization, simulation, reduplication and is constantly being renewed and experiencing restylization.
References
Chaney, David. 2006. Lifestyles : Sebuah Pengantar Komprehensif. Yogajakarta : Jalasutra
Featherstone, Mike.2008. Posmodernisme dan Budaya Konsumen. Yogyakarta : Pustaka Pelajar.
George Ritzer & Douglas J., Goodman, 2011. Teori Sosiologi Modern Yogyakarta: Kreasi Wacana,
Gulo W. 2004. Metode Penelitian. Jakarta : Gramedia.
Hamidi. 2004. Metode Penelitian Kualitatif. Malang : Universitas Muhammadiyah.
Haryanto, Sindung.2012. Spektrum Teori Sosial Dari Klasik Hingga Modern. Yogakarta : AR-Ruzz Media.
Ihalauw, J.O.I John. 2008. Konstruksi Teori. Jakarta. PT. Gramedia Widiasarana Indonesia.
Lembaga Penelitian. 2011. Yoga Marga Rahayu. Denpasar : UNHI
Ritzer, George dan Goodman, Doudglas. 2011. Teori Sosiologi Modern. Jakarta : Kencana Prenada Media Group.
Riyanto, M. 1996. Metodologi Penelitian Sosial. Yogyakarta : Ucem.
Storey, John. 1993. Teori Budaya dan Budaya Pop : Memetakan Lanskap Konseptual Cultural Studies. Yogjakarta : Qalam.
Strinati, Dominic.2016. Popular Culture Pengantar Menuju Teori Budaya Populer. Yogyakarta : Narasi
Sugihartati, Rahma.2014. Perkembangan Masyarakat Informasi & Teori Sosial Kontemporer. Jakarta : Kencana
Utama, Budi I Wayan. 2016. Yoga Sebagai Life Style. Denpasar : UNHI
Sumber-Online :
http://doktersehat.com/tren-terbaru-yoga-bersama-kambing/#ixzz4p3CFuDMy
http://global.liputan6.com/read/2490494/beer-yoga-inovasi-baru-meditasi-pakai-birhttps://www.google.co.id/search
http://www.gq.com/story/goat-yoga-is-a-thing
https://www.google.co.id/search
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
.jpg)
