PENERAPAN MODEL SADHARANIKARAN DALAM RETORIKA POLITIK MODERN DI ERA GLOBALISASI

  • I Nyoman Alit Suarjaya Institut Agama Hindu Negeri Gde Pudja Mataram
  • I Wayan Sutama Institut Agama Hindu Negeri Gde Pudja Mataram
Keywords: Sadharanikaran Model, Political Rhetoric, Political Discourse, Political Communication

Abstract

In this era of globalization, the development of Asian communications has begun to show an increasingly open dynamic. This article seeks to explore the application of the Asian communication model in modern political rhetoric and its implications for relations development. Asian-based communication requires continuous study. The diverse social and cultural dynamics that are based on the culture of selfishness are not yet fully understood only on the basis of Western communication theory. This article seeks to explain the advantages of a "culture-based" communication model that can develop meaningful relationships in the context of modern political rhetoric by building strong and empathic relationships, enhancing the effectiveness of messages, reducing polarization, and enhancing constructive dialogue.

References

Adhikary, N. M. (1970a). An introduction to sadharanikaran model of communication. Bodhi: An Interdisciplinary Journal, 3(1), 69–91. https://doi.org/10.3126/bodhi.v3i1.2814
Adhikary, N. M. (1970b). The Sadharanikaran Model and Aristotle’s Model of Communication: A Comparative Study. Bodhi: An Interdisciplinary Journal, 2(1). https://doi.org/10.3126/bodhi.v2i1.2877
Balinhas, D. (2023). Bringing critical social psychology to the study of political polarization. Social and Personality Psychology Compass, 17(1). https://doi.org/10.1111/spc3.12721
Blumenau, J., & Lauderdale, B. E. (2024). The Variable Persuasiveness of Political Rhetoric. American Journal of Political Science, 68(1), 255–270. https://doi.org/10.1111/ajps.12703
Bosworth, W. (2020). An interpretation of political argument. European Journal of Political Theory, 19(3). https://doi.org/10.1177/1474885116659842
Boukala, S. (2014). Waiting for democracy: Political crisis and the discursive (re)invention of the “national enemy” in times of “Grecovery.” Discourse and Society, 25(4). https://doi.org/10.1177/0957926514536961
Chen, G.-M., & Starosta, W. J. (2003). Asian Approaches to Human Communication: A Dialogue. Intercultural Communication Studies, XII(4).
Dissanayake, W. (2003). Asian Approaches to Human Communication: Retrospect and Prospect. Intercultural Communication Studies, XII(4).
dos Santos, A. F., & dos Santos, M. L. (2022). Journalistic, Advertising and Political Message in the Digital Age (pp. 341–351). https://doi.org/10.1007/978-3-030-85799-8_29
Ghosh, C. (2013). Rhetoric and Democratic Inclusion. In The Politics of the American Dream. Palgrave Macmillan. https://doi.org/10.1057/9781137289056.0008
Goldsmith, R. (2023). Towards the Vernacular, Away from Politics? Political History after the ‘New Political History.’ In Political Quarterly (Vol. 94, Issue 2). https://doi.org/10.1111/1467-923X.13262
Gorsevski, E. W. (2013). Posting Notes on Buddhism: Aung San Suu Kyi’s Rhetoric of Postcolonial Subjectivity. Journal of Communication and Religion, 36(1).
Goyal, S., & Goyal, M. (2023). Impact of Social/Traditional Media on Political Polarization. Journal of Student Research, 12(2). https://doi.org/10.47611/jsrhs.v12i2.4296
Isa, S. M., & Zayyad, K. M. (2023). Rhetoric and Political Power: Analyzing Language and Persuasion in Political Discourse. Tasambo Journal of Language, Literature, and Culture, 2(02), 31–38. https://doi.org/10.36349/tjllc.2023.v02i02.004
Kane, J., & Patapan, H. (2010). The artless art: Leadership and the limits of democratic rhetoric. Australian Journal of Political Science, 45(3). https://doi.org/10.1080/10361146.2010.499162
Lægaard, S. (2019). The role of interpretation of existing practice in normative political argument. Critical Review of International Social and Political Philosophy, 22(1). https://doi.org/10.1080/13698230.2017.1403128
McCarthy, S. (2004). The Buddhist political rhetoric of Aung San Suu Kyi. Contemporary Buddhism, 5(2). https://doi.org/10.1080/1463994042000291556
Peralta, A. F., Ramaciotti, P., Kertész, J., & Iñiguez, G. (2024). Multidimensional political polarization in online social networks. Physical Review Research, 6(1), 013170. https://doi.org/10.1103/PhysRevResearch.6.013170
Rank, H. (1980). Analyzing Political Rhetoric. The English Journal, 69(9), 38. https://doi.org/10.2307/816378
Riffo Pavón, I. (2022). La construcción del mensaje político a partir de los imaginarios sociales y el framing. Atenea (Concepción), 28(525), 45–63. https://doi.org/10.29393/At525-3CMIR10003
Rivkin, N. (2014). Julius Caesar and the art of rhetoric. Future Human Image, (4), 102-109. Future Human Image, 1(4).
Rosenberg, B. D., Marshburn, A., & Siegel, J. T. (2022). Persuasive Communication: Source, Message, Audience. In Oxford Research Encyclopedia of Psychology. Oxford University Press. https://doi.org/10.1093/acrefore/9780190236557.013.285
Shaw, P. (2019). Sadharanikaran Model vs Mathematical Model: Analyzing their Relevance in Context of Social Media. Bodhi: An Interdisciplinary Journal, 7. https://doi.org/10.3126/bodhi.v7i0.27906
Zhang, C., & Jiang, R. (2022). Asymmetrical Perceptions" in The Context of Political and Cultural Differences Between East and West. International Journal of Education and Humanities, 4(2), 20–24. https://doi.org/10.54097/ijeh.v4i2.1476
Zvesper, J. (1982). The Problem of Liberal Rhetoric. The Review of Politics, 44(4). https://doi.org/10.1017/S0034670500041486
Published
2024-05-25