STRATEGI DAN TANTANGAN KONVERGENSI MEDIA DALAM KOMUNIKASI PENYIARAN DIGITAL
(Studi Kasus Program Mimbar Agama Hindu di TVRI NTB)
Keywords:
Media Convergence, Broadcast Communications, Media Strategy, Hinduism Counseling
Abstract
The leap of digital technology has brought significant changes in broadcast communication. The dynamics of these changes have significant consequences for media convergence, especially in the management of the Hindu pulpit program at TVRI NTB. Using a case study approach, this article seeks to describe the strategies and challenges of media convergence in the Hindu pulpit program through the YouTube channel. The results showed that the current challenges of media convergence include the amount of content that must be uploaded, the lack of human resources who handle content management, the less interesting pulpit program, and the absence of sufficient time to watch the pulpit program. Strategies used to deal with media convergence by conducting various promotions through other media, broadcasting special events and creating interesting and relevant topics.
References
Achmad Pradana, R., Pitaloka, D., Laduni Rukmana, I., & Gunawan, A. (2023). Manajemen Sumber Daya Manusia Berbasis Digital: Keterampilan dan Peran di Era Digital. COMSERVA Indonesian Jurnal of Community Services and Development, 2(09), 1806–1817. https://doi.org/10.59141/comserva.v2i09.583
Animesh, A., Pinsonneault, A., Yang, S.-B., & Oh, W. (2011). An odyssey into virtual worlds: Exploring the impacts of technological and spatial environments on intention to purchase virtual products. MIS Quarterly: Management Information Systems, 35(3), 789–810. https://doi.org/10.2307/23042809
Cassidy, M. (2010). Review: Media Convergence. Media International Australia, 137(1), 159–160. https://doi.org/10.1177/1329878X1013700121
Fadillah, R. S., Abdullah, A., & Besman, A. (2022). Adaptation of Convergence by Local Media Pikiran Rakyat and AyoBandung.com. Jurnal Kajian Jurnalisme, 6(1), 45. https://doi.org/10.24198/jkj.v6i1.39193
Garbani, R. A., Widaswara, R. Y., & Wijaya, I. G. B. (2021). Literasi Media Sosial Di Era Post Truth. Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu, 3(2). https://doi.org/10.53977/sadharananikara.v3i2.362
Indrajati, S. F., & Ruliana, P. (2020). STRATEGI PROGRAM ACARA THE NEWSROOM DALAM MENINGKATKAN RATING PROGRAM. MEDIUM, 8(1), 66–77. https://doi.org/10.25299/medium.2020.vol8(1).4841
Ismandianto, I., & Susilawati, N. S. (2021). MANAJEMEN PRODUKSI PROGRAM MIMBAR AGAMA TVRI RIAU-KEPRI. Jurnal Audience, 4(01), 28–37. https://doi.org/10.33633/ja.v4i01.4172
Li, X. (2022). On the News Integration Skills in the New Media Era. Journal of Higher Education Research, 3(1), 14. https://doi.org/10.32629/jher.v3i1.629
Memoriance, M., Widana, N. M., & Santi Patni, G. A. (2022). KOMUNIKASI MEDIA MASSA DALAM PROMOSI WISATA BUDAYA DESA SADE PADA ERA NEW NORMAL. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(2). https://doi.org/10.53977/jsv.v1i2.759
Misci Kip, S. (2015). Integrated communications in the postmodern era. Journal of Marketing Communications, 21(2), 165–166. https://doi.org/10.1080/13527266.2015.1015704
Mustini, N. W., & Sutama, I. W. (2022). STRATEGI KOMUNIKASI PEMBINAAN MENTAL PRAJURIT DAN PNS HINDU KOREM 162/WIRA BHAKTI DIMASA PANDEMI COVID-19. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1). https://doi.org/10.53977/jsv.v1i1.522
Naufal, H. A. (2021). LITERASI DIGITAL. Perspektif, 1(2), 195–202. https://doi.org/10.53947/perspekt.v1i2.32
Qi, Y. (2022). Research on the Influence of Media Convergence on the Transformation and Upgrading of the Media Industry. Big Data and Cloud Innovation, 6(1). https://doi.org/10.18063/bdci.v6i1.1292
Quinn, B. (2013). Key concepts in event management. In Key Concepts in Event Management. https://doi.org/10.4135/9781473914742
Rani, M., Singh, S., Tomar, S., & Gupta, M. (2023). Post TV Trend: The Proliferation Of Digital Technology. 2023 9th International Conference on Advanced Computing and Communication Systems (ICACCS), 2464–2469. https://doi.org/10.1109/ICACCS57279.2023.10112836
Risnawati, A. (2018). Strategi Produser Dalam Mempertahankan Eksistensi Program Acara 86 di Net TV. Komunikasi, 1.
Suhardi, U. (2018). STRATEGI KOMUNIKASI PENYULUH AGAMA HINDU. Dharmasmrti: Jurnal Ilmu Agama Dan Kebudayaan, 18(2). https://doi.org/10.32795/ds.v9i2.143
Suhardi, U., & Tantre Awiyane, W. (2022). BENTUK DINAMIKA PENYULUH AGAMA HINDU DI DKI JAKARTA. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1), 80–96. https://doi.org/10.53977/jsv.v1i1.611
Suryantara, I. M. P., Hariani, F., & Rahmat, L. A. (2022). STRATEGI LOMBOK TV DALAM EKSISTENSINYA SEBAGAI TELEVISI LOKAL DI MATARAM. Widya Sandhi: Jurnal Kajian Agama, Sosial Dan Budaya, 13(1), 51–59. https://doi.org/10.53977/ws.v13i1.512
Verawati, N., & Candela, M. P. (2017). strategi program acara “ini talkshow” sebagai upaya menaikkan rating net tv. Komunikasi, 4, 9–15. http://artikel.ubl.ac.id/index.php/LIT/article/view/813
Wasser, F. (2001). Media Is Driving Work. M/C Journal, 4(5). https://doi.org/10.5204/mcj.1935
Xu, Q., Cheng, H., & Yu, Y. (2021). Research on the Influence of the Mechanism of Technology Convergence on China’s Textile Industry Performance. Fibres and Textiles in Eastern Europe, 29(5(149)), 14–21. https://doi.org/10.5604/01.3001.0014.9290
Yanti, K. Y., Juniawan, I. B. H., & Jelantik, S. K. (2023). Komunikasi Penyiaran Pada Program Berita “Nusa Tenggara Barat Hari Ini.” Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 2(2), 194–203. https://doi.org/10.53977/jsv.v2i2.1316
Zhonghua, Y. (2022). A Review on the Cause, Advantages, Challenges, and Future of Media Convergence. Higher Education and Oriental Studies, 2(2). https://doi.org/10.54435/heos.v2i2.52
Animesh, A., Pinsonneault, A., Yang, S.-B., & Oh, W. (2011). An odyssey into virtual worlds: Exploring the impacts of technological and spatial environments on intention to purchase virtual products. MIS Quarterly: Management Information Systems, 35(3), 789–810. https://doi.org/10.2307/23042809
Cassidy, M. (2010). Review: Media Convergence. Media International Australia, 137(1), 159–160. https://doi.org/10.1177/1329878X1013700121
Fadillah, R. S., Abdullah, A., & Besman, A. (2022). Adaptation of Convergence by Local Media Pikiran Rakyat and AyoBandung.com. Jurnal Kajian Jurnalisme, 6(1), 45. https://doi.org/10.24198/jkj.v6i1.39193
Garbani, R. A., Widaswara, R. Y., & Wijaya, I. G. B. (2021). Literasi Media Sosial Di Era Post Truth. Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu, 3(2). https://doi.org/10.53977/sadharananikara.v3i2.362
Indrajati, S. F., & Ruliana, P. (2020). STRATEGI PROGRAM ACARA THE NEWSROOM DALAM MENINGKATKAN RATING PROGRAM. MEDIUM, 8(1), 66–77. https://doi.org/10.25299/medium.2020.vol8(1).4841
Ismandianto, I., & Susilawati, N. S. (2021). MANAJEMEN PRODUKSI PROGRAM MIMBAR AGAMA TVRI RIAU-KEPRI. Jurnal Audience, 4(01), 28–37. https://doi.org/10.33633/ja.v4i01.4172
Li, X. (2022). On the News Integration Skills in the New Media Era. Journal of Higher Education Research, 3(1), 14. https://doi.org/10.32629/jher.v3i1.629
Memoriance, M., Widana, N. M., & Santi Patni, G. A. (2022). KOMUNIKASI MEDIA MASSA DALAM PROMOSI WISATA BUDAYA DESA SADE PADA ERA NEW NORMAL. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(2). https://doi.org/10.53977/jsv.v1i2.759
Misci Kip, S. (2015). Integrated communications in the postmodern era. Journal of Marketing Communications, 21(2), 165–166. https://doi.org/10.1080/13527266.2015.1015704
Mustini, N. W., & Sutama, I. W. (2022). STRATEGI KOMUNIKASI PEMBINAAN MENTAL PRAJURIT DAN PNS HINDU KOREM 162/WIRA BHAKTI DIMASA PANDEMI COVID-19. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1). https://doi.org/10.53977/jsv.v1i1.522
Naufal, H. A. (2021). LITERASI DIGITAL. Perspektif, 1(2), 195–202. https://doi.org/10.53947/perspekt.v1i2.32
Qi, Y. (2022). Research on the Influence of Media Convergence on the Transformation and Upgrading of the Media Industry. Big Data and Cloud Innovation, 6(1). https://doi.org/10.18063/bdci.v6i1.1292
Quinn, B. (2013). Key concepts in event management. In Key Concepts in Event Management. https://doi.org/10.4135/9781473914742
Rani, M., Singh, S., Tomar, S., & Gupta, M. (2023). Post TV Trend: The Proliferation Of Digital Technology. 2023 9th International Conference on Advanced Computing and Communication Systems (ICACCS), 2464–2469. https://doi.org/10.1109/ICACCS57279.2023.10112836
Risnawati, A. (2018). Strategi Produser Dalam Mempertahankan Eksistensi Program Acara 86 di Net TV. Komunikasi, 1.
Suhardi, U. (2018). STRATEGI KOMUNIKASI PENYULUH AGAMA HINDU. Dharmasmrti: Jurnal Ilmu Agama Dan Kebudayaan, 18(2). https://doi.org/10.32795/ds.v9i2.143
Suhardi, U., & Tantre Awiyane, W. (2022). BENTUK DINAMIKA PENYULUH AGAMA HINDU DI DKI JAKARTA. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1), 80–96. https://doi.org/10.53977/jsv.v1i1.611
Suryantara, I. M. P., Hariani, F., & Rahmat, L. A. (2022). STRATEGI LOMBOK TV DALAM EKSISTENSINYA SEBAGAI TELEVISI LOKAL DI MATARAM. Widya Sandhi: Jurnal Kajian Agama, Sosial Dan Budaya, 13(1), 51–59. https://doi.org/10.53977/ws.v13i1.512
Verawati, N., & Candela, M. P. (2017). strategi program acara “ini talkshow” sebagai upaya menaikkan rating net tv. Komunikasi, 4, 9–15. http://artikel.ubl.ac.id/index.php/LIT/article/view/813
Wasser, F. (2001). Media Is Driving Work. M/C Journal, 4(5). https://doi.org/10.5204/mcj.1935
Xu, Q., Cheng, H., & Yu, Y. (2021). Research on the Influence of the Mechanism of Technology Convergence on China’s Textile Industry Performance. Fibres and Textiles in Eastern Europe, 29(5(149)), 14–21. https://doi.org/10.5604/01.3001.0014.9290
Yanti, K. Y., Juniawan, I. B. H., & Jelantik, S. K. (2023). Komunikasi Penyiaran Pada Program Berita “Nusa Tenggara Barat Hari Ini.” Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 2(2), 194–203. https://doi.org/10.53977/jsv.v2i2.1316
Zhonghua, Y. (2022). A Review on the Cause, Advantages, Challenges, and Future of Media Convergence. Higher Education and Oriental Studies, 2(2). https://doi.org/10.54435/heos.v2i2.52
1.png)
