SWOT Analysis to Encourage Entrepreneurial Innovation in Building a Sustainable Economy
Keywords:
SWOT analysis, Sustainable economy, Entrepreneurial innovation
Abstract
This study aims to analyze entrepreneurial innovation in building a sustainable economy in the Hampers business in Mataram City. The method in this study uses a qualitative approach. Data collection techniques were carried out through interviews, direct documentation and continued with the distribution of questionnaires to hampers business actors Bloomy.bloo, Gift_Thetic, Buket_Lombok / Mitha Florist, The Floral Waves, Galleryartistik, and Kamihandycraft. Data analysis techniques are carried out by reducing data, presenting data, concluding and verifying data with SWOT analysis. Sustainable economy can be interpreted as an economic activity that focuses on common welfare that can contribute positively and benefit producers and consumers, and not only pay attention to economic growth. Business actors must be able to pay attention to sustainable development economic activities by considering social, economic and environmental aspects. SWOT analysis is an effective strategic tool in encouraging entrepreneurial innovation for a sustainable economy. This approach enables the creation of business models that are adaptive to market changes, support long-term economic growth, and contribute to sustainable development. The entrepreneurial innovation strategy results in a SWOT matrix strategy, namely by identifying strengths, weaknesses, opportunities, and threats, businesses can develop innovative strategies that are not only economically profitable, but also pay attention to social and environmental aspects.
References
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Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business Strategy and the Environment, 20(4), 222–237.
Sendari, W. N., & Sufianti, E. (2024). Perspektif Triple Bottom Line Pada Praktik Pengelolaan Berkelanjutan Bank Sampah Induk Kota Bandung. Konferensi Nasional Ilmu Administrasi, 8(1), 211–219.
Sharma, G. D., Kraus, S., Liguori, E., Bamel, U. K., & Chopra, R. (2024). Entrepreneurial challenges of COVID-19: Re-thinking entrepreneurship after the crisis. Journal of Small Business Management, 62(2), 824–846.
Sukendri, N., Wijaya, I. G. B., & Thanaya, I. M. A. A. (2023). Determinan Struktur Modal Yang Optimum. Waisya: Jurnal Ekonomi Hindu, 2(1), 27-38.
Sukendri, N. (2024). Inovasi entrepreneurship business model canvas dalam membangun ekonomi berkelanjutan. Journal of Management and Digital Business, 4(3), 681–696.
Tay, D. (2024). Data Analytics and Programming for Linguistics Students: A SWOT and Survey Study. Journal of Statistics and Data Science Education, 32(3), 303–314. https://doi.org/10.1080/26939169.2023.2276441
Tekbıyık, A., Erümit, B. A., & Yüksel, T. (2024). SWOT Analysis of the Recently Reformed Turkish Science Curriculum Based on Science Teachers’ Views. Cukurova University Faculty of Education Journal, 53(2), 681–717.
Vilantika, E., Dewantoro, A. Q., Afandi, R. R., Hermanto, M., & Achla, T. (2024). Perancangan Pengembangan Produk Usaha Mikro Kecil Menengah (UMKM) Berbasis Pembuatan Branding Logo dan Digital marketing Dengan Pendekatan Analisis SWOT di Kelurahan Karangturi. Prosiding Seminar Hasil Pengabdian Kepada Masyarakat Dan Kuliah Kerja Nyata, 1(2), 70–77.
Youssef, A. Ben, Boubaker, S., & Omri, A. (2018). Entrepreneurship and sustainability: The need for innovative and institutional solutions. Technological Forecasting and Social Change, 129, 232–241.
Yunus, M., Inayah, I. A. S., & Novika, N. W. (2021). Strategi Pengembangan UMKM di Provinsi Jawa Tengah Melalui Pendekatan Analisis SWOT Balanced Scorecard. Kajian Ekonomi Dan Keuangan, 5(3), 217–228.
Babgohari, A. Z., Esmaelnezhad, D., & Taghizadeh-Yazdi, M. (2023). Prioritising SMEs Internationalisation Practices Considering Their Various Interrelating Barriers: A Sustainability and Resiliency Approach. In Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation (pp. 217–241). Emerald Publishing Limited.
Belz, F. M., & Binder, J. K. (2017). Sustainable entrepreneurship: A convergent process model. Business Strategy and the Environment, 26(1), 1–17.
Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42–56.
Elkington, J. (1997). The triple bottom line. Environmental Management: Readings and Cases, 2, 49–66.
Erwansyah, Rini, E. S., Lumbanraja, P., & Silalahi, A. S. (2024). Investigating the Mediation of Powerful Entrepreneurial Networking in the Marketing Performance of Halal Smes in Indonesia Towards Achieving Sustainable Development Goals. Journal of Lifestyle and SDG’S Review, 4(3), 1–27. https://doi.org/10.47172/2965-730X.SDGsReview.v4.n03.pe01626
Fikram, M. (2023). Analisis Strategi Persaingan Dengan Pendekatan Analisis SWOT Meningkatkan Penjualan Tahu Tek di Desa Ketajen. Jurnal Revenue: Jurnal Ilmiah Akuntansi, 3(2), 652–661.
Girsang, A. R. P., Rinawati, D. I., & Nurkertamanda, D. (2019). Usulan Strategi Pengembangan Wisata Yang Berkelanjutan Di Bukit Cinta Rawa Pening Dengan Menggunakan Swot Analysis Dan Pendekatan Analytical Network Process (ANP). Industrial Engineering Online Journal, 8(1).
Hapsoro, N. A., & Bangun, K. (2020). Perkembangan Pembangunan Berkelanjutan Dilihat Dari Aspek Ekonomi Di Indonesia. Lakar: Jurnal Arsitektur, 3(2), 88. https://doi.org/10.30998/lja.v3i2.7046
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215–251.
Lasaksi, P., Andriani, E., & Rosita, R. (2023). Dampak Model Bisnis dan Pendekatan Inovasi Sosial terhadap Keberlanjutan Kewirausahaan Sosial di Indonesia. Sanskara Ekonomi Dan Kewirausahaan, 2(01), 18–25.
Lase, D., Waruwu, E., Zebua, H. P., & Ndraha, A. B. (2024). Peran inovasi dalam pembangunan ekonomi dan pendidikan menuju visi Indonesia Maju 2045. Tuhenori: Jurnal Ilmiah Multidisiplin, 2(2), 114–129.
Malik, I. (2020). Strategi Perencanaan Dan Pengembangan Bisnis Dalam Menghadapi Perdagangan Bebas Masyarakat Ekonomi Asean. Negotium: Jurnal Ilmu Administrasi Bisnis, 3(1), 39–61.
Muma, S., Naidoo, K. S., & Hansraj, R. (2024). SWOT analysis of the models used by social enterprises in scaling effective refractive error coverage to achieve the 2030 in SIGHT in Kenya. Scientific Reports, 14(1), 1–19. https://doi.org/10.1038/s41598-024-54493-z
Nasreen, K., & Afzal, M. T. (2020). Strengths, weaknesses, opportunities and threats in higher education: a SWOT analysis of Allama Iqbal Open University Islamabad (Pakistan). Asian Association of Open Universities Journal, 15(3), 321–333. https://doi.org/10.1108/AAOUJ-11-2019-0052
Pratiwi, A. M., & Rohman, A. (2023). Penerapan Strategi Digital Marketing Dalam Meningkatkan Omset Dengan Pendekatan Analisis Swot Perspektif Marketing Syariah Pada Toko Fihadaessie Surabaya. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 6(1), 881–898.
Rahmawati, S. (2019). Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Bisnis Toko Surabaya Ampel Kota Kediri. Jurnal At-Tamwil: Kajian Ekonomi Syariah, 1(2), 90–117.
Riduwan. (2020). Pengantar Statistika Sosial (Pristiwanto (ed.)). Alfabeta, Bandung.
Sartika, G. (2024). Peran Strategis Manajemen Sumber Daya Manusia dalam Mendukung Keberlanjutan Organisasi melalui Penerapan Triple Bottom Line. Jurnal Ekonomi Dan Bisnis, 4(1), 177–188.
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business Strategy and the Environment, 20(4), 222–237.
Sendari, W. N., & Sufianti, E. (2024). Perspektif Triple Bottom Line Pada Praktik Pengelolaan Berkelanjutan Bank Sampah Induk Kota Bandung. Konferensi Nasional Ilmu Administrasi, 8(1), 211–219.
Sharma, G. D., Kraus, S., Liguori, E., Bamel, U. K., & Chopra, R. (2024). Entrepreneurial challenges of COVID-19: Re-thinking entrepreneurship after the crisis. Journal of Small Business Management, 62(2), 824–846.
Sukendri, N., Wijaya, I. G. B., & Thanaya, I. M. A. A. (2023). Determinan Struktur Modal Yang Optimum. Waisya: Jurnal Ekonomi Hindu, 2(1), 27-38.
Sukendri, N. (2024). Inovasi entrepreneurship business model canvas dalam membangun ekonomi berkelanjutan. Journal of Management and Digital Business, 4(3), 681–696.
Tay, D. (2024). Data Analytics and Programming for Linguistics Students: A SWOT and Survey Study. Journal of Statistics and Data Science Education, 32(3), 303–314. https://doi.org/10.1080/26939169.2023.2276441
Tekbıyık, A., Erümit, B. A., & Yüksel, T. (2024). SWOT Analysis of the Recently Reformed Turkish Science Curriculum Based on Science Teachers’ Views. Cukurova University Faculty of Education Journal, 53(2), 681–717.
Vilantika, E., Dewantoro, A. Q., Afandi, R. R., Hermanto, M., & Achla, T. (2024). Perancangan Pengembangan Produk Usaha Mikro Kecil Menengah (UMKM) Berbasis Pembuatan Branding Logo dan Digital marketing Dengan Pendekatan Analisis SWOT di Kelurahan Karangturi. Prosiding Seminar Hasil Pengabdian Kepada Masyarakat Dan Kuliah Kerja Nyata, 1(2), 70–77.
Youssef, A. Ben, Boubaker, S., & Omri, A. (2018). Entrepreneurship and sustainability: The need for innovative and institutional solutions. Technological Forecasting and Social Change, 129, 232–241.
Yunus, M., Inayah, I. A. S., & Novika, N. W. (2021). Strategi Pengembangan UMKM di Provinsi Jawa Tengah Melalui Pendekatan Analisis SWOT Balanced Scorecard. Kajian Ekonomi Dan Keuangan, 5(3), 217–228.
