MEDIA VISUAL PROMOSI PARIWISATA RELIGI DI KABUPATEN LOMBOK BARAT
Keywords:
Communication, Religious Tourism, Tour Guide
Abstract
West Lombok Regency is one of the tourism destination areas, because there are historical heritage buildings of temples and tombs. Both are used as religious tourism destinations. However, in reality, religious tourism destinations are not a priority tourism destination by tourists. Tour guides play an active role in promoting religious tourism in West Lombok Regency. The purpose of this research is to analyse the role of tour guide communication in promoting religious tourism in West Lombok Regency. This research is designed as descriptive qualitative research. Data were collected through observation, interviews, documentation. Data analysis uses data reduction, data verification. The results of the study revealed that the role of tour guide communication in promoting religious tourism in West Lombok Regency is to play an active role in introducing religious tourism, as a disseminator of information, as a communicator in explaining story telling and story nomic, and innovative disseminators to the community and government.
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Budiani, S. R., Wahdaningrum, W., Yosky, D., Kensari, E., Pratama, H. S., Mulandari, H., Iskandar, H. T. N., Alphabettika, M., Maharani, N., Febriani, R. F., & Kusmiati, Y. (2018). Analisis Potensi dan Strategi Pengembangan Pariwisata Berkelanjutan Berbasis Komunitas di Desa Sembungan, Wonosobo, Jawa Tengah. Majalah Geografi Indonesia, 32(2), 170. https://doi.org/10.22146/mgi.32330
Caro-Carretero, R., Fernández, M., & Valbuena, C. (2024). Advancing the Knowledge of Spaniards’ Attitudes Towards Immigration. SAGE Open, 14(3), 1–20. https://doi.org/10.1177/21582440241271912
Chowdhary, S., Andres, E., Manna, A., Blagojević, L., Di Gaetano, L., & Iñiguez, G. (2023). Temporal patterns of reciprocity in communication networks. EPJ Data Science, 12(1). https://doi.org/10.1140/epjds/s13688-023-00382-w
Church, R., & District, M. (2024). Religious Tourism Attractions at Debre Aron Rock-Hewn Church , Religious Tourism Attractions at Debre Aron. Internasional of Journal Tourism and Pilgrimage, 11(6).
Hariawan, J., Abdillah, Y., Hakim, L., Administrasi, F. I., Brawijaya, U., & Brawijaya, U. (2020). Peran Stakeholder Dalam Pengembangan Kawasan Masjid Kuno Bayan Beleq Sebagai Destinasi Wisata Warisan Budaya. Profit, 14(2), 104–114. https://doi.org/10.21776/ub.profit.2020.014.02.12
Harnika, N. N., & Sutama, I. W. (2023). Mempromosikan Wisata Kuliner Di Kota Mataram Melalui Media Sosial, Peluang Dan Tantangan. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 2(2), 124–139. https://doi.org/10.53977/jsv.v2i2.1311
Kurniasih. (2021). Strengthening maritime cultures as a source of creative ideas for maritime tourisme development in Kuta , Central Lombok Strengthening maritime cultures as a source of creative i deas for maritime tourisme development in Kuta , Central Lombok. Internasional Jornal Earth and Inveromental, 9(20), 75–86. https://doi.org/10.1088/1755-1315/674/1/012064
Lee, U. K. (2021). The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists. SAGE Open, 11(1). ttps://doi.org/10.1177/2158244020988380
Liew, J. W. K., Selvarajoo, S., Tan, W., Ahmad Zaki, R., & Vythilingam, I. (2019). Gravid oviposition sticky trap and dengue non-structural 1 antigen test for early surveillance of dengue in multi-storey dwellings: Study protocol of a cluster randomized controlled trial. Infectious Diseases of Poverty, 8(1), 1–12. https://doi.org/10.1186/s40249-019-0584-y
Liew, S. L., Hussin, S. R., & Abdullah, N. H. (2021). Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach. SAGE Open, 11(1). https://doi.org/10.1177/2158244021998658
Lubis, A. (2019). PERANAN KOMUNIKASI PEMANDU WISATA. Al-Idarah, VII, 51–61.
Luo, L. (2019). A Discussion on Tourism Development Model of Yi People ’ s Bimo Culture. Etmhs, 1137–1141. https://doi.org/10.25236/etmhs.2019.244
Memoriance. Widana, I N M. Patni, G.A.S (2022). Komunikasi Media Massa Dalam Promosi Wisata Budaya Desa Sade Pada Era New Normal. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1), 46–53. https://doi.org/10.53977/jsv.v1i2.759
Minto, D. W., & Azwar, R. (2022). Strategi bertutur pemandu wisata di Kabupaten Pesisir Selatan Sumatera Barat. Jurnal Ilmu Ilmu Sosial, 17, 77–89.
Phalguna, I.B.Y. (2022). Media Komunikasi Visual Untuk Menunjang Promosi Di Institut Agama Hindu Negeri Gde Pudja Mataram. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1), 16–26. https://doi.org/10.53977/jsv.v1i2.756
Pramana, P., & Priastuty, C. W. (2023). Media Sebagai Wadah Pelestarian Budaya Jawa. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 2(2), 116–123. https://doi.org/10.53977/jsv.v2i2.1310
Purnami, N. M. S., Putra, I. N. D., & Sucita Yanthy, P. (2022). Event Ubud Writers & Readers Festival Sebagai Promosi Destinasi Ubud. Jurnal Master Pariwisata (JUMPA), 9, 31. https://doi.org/10.24843/jumpa.2022.v09.i01.p02
Tomazos, K., & Murdy, S. (2023). Exploring actor-network theory in a volunteer tourism context: A delicate balance disrupted by COVID-19. Journal of Hospitality and Tourism Management, 56(April), 186–196. https://doi.org/10.1016/j.jhtm.2023.05.023
Trismia Indriyani, N. P., Wirata, I. W., Sudarma, M., & Sutama, I. W. (2022). Komunikasi Anggota Komunitas Lombok Influencer Dalam Meningkatkan Brand Awareness Umkm Hindu Di Kota Mataram. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(1), 14–25. https://doi.org/10.53977/jsv.v1i1.521
Published
2024-11-25
Section
Articles
