The Contribution of Environmental CSR Communication in Overcoming Ecological Crises in the Coastal Region
(Case Study of The Sanur-Bali Coastal Areas)
Keywords:
CSR Communication, Coastal Areas, Sustainable Development, Ecologycal Crisis, Tourism Industry
Abstract
Coastal regions are increasingly susceptible to an intensifying ecological crisis driven by climate change and anthropogenic activities, necessitating an integrated and participatory approach to environmental governance. This study seeks to elucidate the role of transparent, dialogical, and culturally resonant corporate social responsibility (CSR) practices, such as local recruitment, procurement, and support for community initiatives, in fostering participatory engagement and facilitating collective ecological action. The findings indicate that dialogical communication strategies, including collaborative forums, inclusive storytelling, and regular feedback mechanisms, effectively mobilize diverse stakeholders and integrate ecological interventions within local values and practices. Employing a case study methodology, this research highlights the capacity of CSR practices to enhance the legitimacy, impact, and sustainability of environmental initiatives, thereby increasing their resilience to challenges and likelihood of long-term sustainability. Data collection involved interviews and observations of a purposively selected cohort of individuals and hotel employees. The study identifies critical contextual factors, such as cultural appropriateness, governance dynamics, and pre-existing public relations, that may limit the positive effects of CSR communication. It is imperative to address barriers such as language gaps and institutional mistrust to prevent exclusion and skepticism. These findings contribute to theoretical understanding by positioning CSR communications as integral to environmental governance, while also providing practical guidance for businesses and policymakers: prioritizing participatory and context-sensitive communication and ensuring alignment between CSR messages and substantive actions. This research underscores the strategic value of environmental CSR communication in addressing the ecological crisis through adaptive stakeholder collaboration
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Barbier, E. B., Hacker, S. D., Kennedy, C., Koch, E. W., Stier, A. C., & Silliman, B. R. (2011). The Value of Estuarine and Coastal Ecosystem Services. Ecological Monographs, 81(2), 169–193. https://doi.org/10.1890/10-1510.1
Berman, M., Baztan, J., Kofinas, G., Vanderlinden, J.-P., Chouinard, O., Huctin, J.-M., Kane, A., Mazé, C., Nikulkina, I., & Thomson, K. (2020). Adaptation to climate change in coastal communities: findings from seven sites on four continents. Climatic Change, 159(1), 1–16. https://doi.org/10.1007/s10584-019-02571-x
Bohdanowicz, P. (2006). Environmental awareness and initiatives in the Swedish and Polish hotel industries—survey results. International Journal of Hospitality Management, 25(4), 662–682. https://doi.org/10.1016/j.ijhm.2005.06.006
Brønn, P. S., & Vidaver-Cohen, D. (2009). Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? Journal of Business Ethics, 87(S1), 91–109. https://doi.org/10.1007/s10551-008-9795-z
Bucchi, M. (2008). Of deficits, deviations and dialogues: Theories of public communication of science. In Handbook of Public Communication of Science and Technology (pp. 71–90). Routledge. https://doi.org/10.4324/9780203928240-11
Chan, E. S. W., & Hawkins, R. (2010). Attitude towards EMSs in an international hotel: An exploratory case study. International Journal of Hospitality Management, 29(4), 641–651. https://doi.org/10.1016/j.ijhm.2009.12.002
Cornelissen, J. (2007). Corporate Communications: Theory and Practice. Strategic Direction, 23(8). https://doi.org/10.1108/sd.2007.05623hae.001
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
Delmas, M. A., & Burbano, V. C. (2011). The Drivers of Greenwashing. California Management Review, 54(1), 64–87. https://doi.org/10.1525/cmr.2011.54.1.64
Dong, C., Zhang, Y., & Ao, S. (2024). How to Engage Employees in Corporate Social Responsibility? Exploring Corporate Social Responsibility Communication Effects Through the Reasoned Action Approach. Management Communication Quarterly, 38(1), 27–59. https://doi.org/10.1177/08933189231161621
Duarte, C. M., Agusti, S., Barbier, E., Britten, G. L., Castilla, J. C., Gattuso, J.-P., Fulweiler, R. W., Hughes, T. P., Knowlton, N., Lovelock, C. E., Lotze, H. K., Predragovic, M., Poloczanska, E., Roberts, C., & Worm, B. (2020). Rebuilding Marine Life. Nature, 580(7801), 39–51. https://doi.org/10.1038/s41586-020-2146-7
Elkington, J. (1997). Cannibals with forks: the triple bottom line of 21st Century Business, Capstone, Oxford. Capestone, London, 1(1986).
Font, X., Walmsley, A., Cogotti, S., McCombes, L., & Häusler, N. (2012). Corporate social responsibility: The disclosure–performance gap. Tourism Management, 33(6), 1544–1553. https://doi.org/10.1016/j.tourman.2012.02.012
Freeman, R. E. (1984). Strategic management: A stakeholder perspective. In Pitman.
Friedman, M. (1983). The social responsibility. In Ethical theory and business (pp. 81–83).
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Gimenez, C., Sierra, V., & Rodon, J. (2012). Sustainable operations: Their impact on the triple bottom line. International Journal of Production Economics, 140(1), 149–159. https://doi.org/10.1016/j.ijpe.2012.01.035
Goldberg, L., Lagomasino, D., Thomas, N., & Fatoyinbo, T. (2020). Global declines in human‐driven mangrove loss. Global Change Biology, 26(10), 5844–5855. https://doi.org/10.1111/gcb.15275
Gössling, S., Peeters, P., Hall, C. M., Ceron, J.-P., Dubois, G., Lehmann, L. V., & Scott, D. (2012). Tourism and water use: Supply, demand, and security. An international review. Tourism Management, 33(1), 1–15. https://doi.org/10.1016/j.tourman.2011.03.015
Hall, C. M. (2001). Trends in ocean and coastal tourism: the end of the last frontier? Ocean & Coastal Management, 44(9–10), 601–618. https://doi.org/10.1016/S0964-5691(01)00071-0
Hall, C. M., & Lew, A. A. (2009). Understanding and Managing Tourism Impacts. Routledge. https://doi.org/10.4324/9780203875872
Hunter, C. (2002). Sustainable tourism and the touristic ecological footprint. Environment, Development and Sustainability, 4(1). https://doi.org/10.1023/A:1016336125627
Ihlen, Ø., Bartlett, J. L., & May, S. (Eds.). (2011). The Handbook of Communication and Corporate Social Responsibility. Wiley. https://doi.org/10.1002/9781118083246
Intergovernmental Panel on Climate Change (IPCC). (2023). Climate Change 2021 – The Physical Science Basis. Cambridge University Press. https://doi.org/10.1017/9781009157896
Kabisch, N., Qureshi, S., & Haase, D. (2015). Human–environment interactions in urban green spaces — A systematic review of contemporary issues and prospects for future research. Environmental Impact Assessment Review, 50, 25–34. https://doi.org/10.1016/j.eiar.2014.08.007
Kang, K. H., Stein, L., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564–572. https://doi.org/10.1016/j.ijhm.2011.08.001
Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28(1), 21–37. https://doi.org/10.1016/S0363-8111(02)00108-X
Le Van, Q., Viet Nguyen, T., & Nguyen, M. H. (2019). Sustainable development and environmental policy: The engagement of stakeholders in green products in Vietnam. Business Strategy and the Environment, 28(5), 675–687. https://doi.org/10.1002/bse.2272
Lyon, T. P., & Montgomery, A. W. (2015). The Means and End of Greenwash. Organization & Environment, 28(2), 223–249. https://doi.org/10.1177/1086026615575332
Mishra, L. (2021). Corporate social responsibility and sustainable development goals: A study of Indian companies. Journal of Public Affairs, 21(1). https://doi.org/10.1002/pa.2147
Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323–338. https://doi.org/10.1111/j.1467-8608.2006.00460.x
Neumann, B., Vafeidis, A. T., Zimmermann, J., & Nicholls, R. J. (2015). Future Coastal Population Growth and Exposure to Sea-Level Rise and Coastal Flooding - A Global Assessment. PLOS ONE, 10(3), e0118571. https://doi.org/10.1371/journal.pone.0118571
Nisbet, M. . (2009). Framing Science: A New Paradigm in Public Engagement. In Communicating Science (pp. 54–81). Routledge. https://doi.org/10.4324/9780203867631-10
Pezullo, P. C., & Cox, R. (2018). Enviromental Communications and The Public Sphere. In Sage Publications.
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value hbr - michael porter. Harvard Business Review, 39(February).
Spalding, M. (2010). World Atlas of Mangroves. Routledge. https://doi.org/10.4324/9781849776608
Suasapha, A. H. (2024). Tri Hita Karana: Modal Spiritual Untuk Mewujudkan Pariwisata Regeneratif Di Bali. Paryaṭaka Jurnal Pariwisata Budaya Dan Keagamaan, 2(2), 220–239. https://doi.org/10.53977/pyt.v2i2.1547
Suchman, M. C. (1995). Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
Sudiartawan, I. W., & Sutama, I. W. (2022). Komunikasi Budaya Dalam Tradisi Ngelowong Masyarakat Sasak Wetu Telu Di Lombok. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 1(2), 75–86. https://doi.org/10.53977/jsv.v1i2.762
Sutama, I. W., Pawito, P., Hastjarjo, S., & Demartoto, A. (2025). Participatory Marketing Communication: Improve The Image Of Tourism Destinations In North Lombok. Waisya : Jurnal Ekonomi Hindu, 4(1), 22–39. https://doi.org/10.53977/jw.v4i1.2418
UNEP. (2021). Sustainable coastal tourism: An integrated planning and management approach. In Environment.
UNWTO. (2019). Sustainable Development of Tourism - A Compilation of Good Practices (Contains papers in English, French and Spanish). In Sustainable Development of Tourism - A Compilation of Good Practices (Contains papers in English, French and Spanish). https://doi.org/10.18111/9789284403721
Utama Putra, I. P. G. U., Jelantik, S. K., & Adnyana, I. B. D. W. (2024). Komunikasi Efektif Public Relations Dalam Meningkatkan Kinerja Dan Pelayanan Prima. Samvada : Jurnal Riset Komunikasi, Media, Dan Public Relation, 3(1), 15–28. https://doi.org/10.53977/jsv.v3i1.1715
Widaswara, R. Y., & Dasih, I. G. A. R. P. (2025). Strategi Komunikasi Public Relations RRI Mataram dalam Mensosialisasikan Transformasi Digital di Era Konvergensi Media. Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu, 7(01), 61–74. https://doi.org/10.53977/sadharananikarana.v7i01.2530
Williams, N. E., Sistla, S. A., Kramer, D. B., Stevens, K. J., & Roddy, A. B. (2022). Resource users as land‐sea links in coastal and marine socioecological systems. Conservation Biology, 36(1). https://doi.org/10.1111/cobi.13784
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2025-11-28
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