Strategi Storytelling Religi dalam Podcast Keagamaan Hindu sebagai Media Komunikasi Penyebaran Dharma bagi Generasi Z
Religious Storytelling Strategies in Hindu Religious Podcasts as a Medium for Communicating and Spreading Dharma to Generation Z
Abstract
The development of digital media has transformed patterns of religious communication, with Generation Z as the dominant users of digital media tending to prefer content that is engaging, contextual, and easy to understand. However, there remains a gap in the delivery of Dharma teachings, which are often normative and lack relevance to the lives of young people. This study aims to analyze religious storytelling strategies in Hindu religious podcasts and to identify effective forms of religious communication and the role of storytelling in enhancing the understanding of religious messages for Generation Z. This study employs a qualitative approach using content analysis of purposively selected Hindu religious podcasts, supplemented by interviews with Generation Z. The findings indicate that storytelling grounded in personal experiences, using simple language, and delivered in a dialogic and contextual manner enhances listeners’ understanding, retention, and emotional engagement. Furthermore, effective religious communication for Generation Z is communication that is authentic, reflective, and relevant to the realities of their lives. These findings affirm that storytelling is a crucial strategy in the dissemination of dharma through digital media in a more adaptive and meaningful way.
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