Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu <p style="text-align: justify; color: #000000;"><strong>Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu</strong>&nbsp; is an academic journal has been published since 2019 twice annually (May-November) by Post Praduade Program Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram.&nbsp;This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies related to social, cultural and Hindu religious context in Indonesia and the world.</p> Institut Agama Hindu Negeri Gde Pudja Mataram en-US Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu 2338-8382 Komunikasi Antar Personal Dalam Pembiasaan Sopan Santun Di Pasraman Kota Mataram <p><em>This study focuses on three things, namely interpersonal communication in the habituation of polite manners, obstacles to the application of interpersonal communication in the habituation of polite manners and efforts to overcome obstacles to the application of interpersonal communication in the habituation of polite manners. The research method used is descriptive qualitative. From the results of data analysis it was found that in interpersonal communication in the habituation of polite manners at the Mataram City Pasraman, the acarya acted as a communicator who became a role model for the brahmacari in the habituation of polite manners at the Pasraman, the habituation of polite manners was internalized with structured and in-depth communication by the acarya to the brahmacari in implementation of learning at the Pasraman and intensive supervision by the manager and acarya in the habit of being polite to brahmacari at the Pasraman. Obstacles in the application of interpersonal communication in the habituation of politeness at the Mataram City Pasraman, namely, the influence of the environment and colleagues which has an impact on the difficulty of habituating brahmacari polite behavior, the influence of massive information technology developments influencing the behavior of polite brahmacari; and differences in brahmacari's ability to receive and respond to information conveyed by acarya. Efforts to overcome obstacles/obstacles in implementing interpersonal communication in the habituation of good manners in Pasrman, namely by building good cooperation between Pasraman managers, acarya and brahmacari parents so that brahmacari are able to receive, respond and implement information from acarya and Pasraman managers related to values courtesy.</em></p> Ni Luh Made Larasanthi Komala Dewi I Nyoman Murba Widana Gusti Ayu Santi Patni R ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 854 863 10.53977/sadharananikarana.v5i2.849 Fenomena Buzzer Dalam Perspektif Komunikasi Politik Di Media Sosial Jelang Pemilu 2024 <p><em>Elections are an important moment in the democratic life of a country, where the people have the opportunity to elect its leader and deputy. In an increasingly advanced digital age, social media has become a significant platform in influencing public opinion and shaping political narratives. The rapid development of technology must also be accompanied by the character of social media users, so that the progress of the times will be in harmony. In order to receive and disseminate information through technology based on real facts. This study aims to provide a description of the phenomenon of spreading hoax news, namely buzzers ahead of the 2024 election from social media, as well as how to respond to the hoax news. This research method uses qualitative descriptive, where this method uses qualitative approach research methods in order to describe and see data and facts about hoaxes and how to overcome them. The result is if this cheap and easy technological advancement becomes a determining factor when accessing information and social media connoisseurs become smarter when using information, namely in understanding media literacy which is often considered as real truth news. The role of the government in controlling its dissemination is the existence of the right legal policy that has been regulated and listed in the ITE Law. The promotion procedure also reflects the homogenization (similarity) of characteristics between account holders and followers. Social unrest is caused by the rise of fake news in Indonesia. Social media users can respond to this by becoming social media users who are more wise and shrewd, and careful in disseminating information</em><em>.</em></p> <p><em>Keywords: Buzzer, Hoax, Social Media; UU ITE.</em></p> Charisma Dina Wulandari ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 864 881 10.53977/sadharananikarana.v5i2.997 Ilmu Prosodi Dalam Komunikasi Guru Pendidikan Anak Usia Dini <p><span lang="EN-US">This article discusses the importance of prosody in the communication of early childhood education teachers. Prosody involves the appropriate use of intonation, rhythm, and speech tempo to enhance language comprehension, speaking skills, and children's engagement in learning. The article explains the positive impacts of utilizing prosody in children's learning, including better language comprehension, smoother speaking skills, improved understanding of meaning, increased engagement and motivation, and the development of social-emotional skills. Challenges in the use of prosody are also addressed, such as limited awareness and practical skills in regulating intonation and speech rhythm. However, the article also provides strategies to overcome these challenges, such as training and professional development, collaboration, reflection, the use of technology, and feedback. The implications for the professional development of teachers in prosody are also discussed, including training, collaboration, the use of technology, observation, and the formation of learning communities. This article provides an in-depth understanding of the role and benefits of prosody in the communication of early childhood education teachers, as well as practical guidance for teachers' professional development in mastering prosody.</span></p> I Made Ardika Yasa Anak Agung Gde Agung Ni Luh Gede Erni Sulindawati ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 882 894 10.53977/sadharananikarana.v5i2.1068 The Effect of RRI Pro 2 (88.4 FM) Numpang Nampang Program on Fulfilling Event Information Needs Among Students <p><em><span style="font-weight: 400;">The Numpang Nampang program is a radio program that is presented in a chat format that discusses light information about achievements, the work of individuals, organizations, schools, campuses and communities, according to the themes and invited speakers. Starting from the S-R (Stimulus-Response), the stimulus in this research is the Numpang Nampang RRI Pro 2 Program (88.4 FM), while the response, namely the action or attitude towards the stimulus given is the fulfillment of the event's information needs after listening to the program. This study used a quantitative approach using a sample of 100 respondents. Data testing was carried out using the SPSS application for Windows with multiple linear regression analysis. Through the F test, a significance value of 0.000 is obtained, which is less than α = 0.05 and F</span></em><em><span style="font-weight: 400;">count</span></em><em><span style="font-weight: 400;"> = 86.284, which is greater than Ft</span></em><em><span style="font-weight: 400;">able</span></em><em><span style="font-weight: 400;"> = 2.699. It can be concluded that there is an influence between the Numpang Nampang RRI Pro 2 Program (88.4 FM) on Fulfilling Needs Event Information Among Pekanbaru City Students, The determination test shows the influence of the Numpang Nampang RRI Pro 2 Program (88.4 FM) on Fulfilling Event Information Needs among Pekanbaru City students by 72.9% with a strong level of influence.</span></em></p> M. Dwi Rizki Wahyudi Ismandianto Ismandianto ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 895 908 10.53977/sadharananikarana.v5i2.1069 Pergeseran Budaya Dari Rokok Konvensional Ke Rokok Elektrik Pada Customer Counter Vapor Kito Di Kota Palembang <p><strong><em>Abstract</em></strong></p> <p><em>The development towards something more modern will definitely occur in human life which includes various aspects such as technology, knowledge, lifestyle, culture, and others. The problem of smoking is an issue that is still pro and contra in society. Therefore, many people choose to use certain methods during the transition period until they can be free from conventional cigarettes. The main purpose of the creation of electric cigarettes is to help smokers quit the habit of using conventional cigarettes. The formulation of the problem in this study is "How is the cultural shift from conventional cigarettes to electric cigarettes at Counter Vapor Kito customer in Palembang City?". The purpose of this study was to determine the cultural shift from conventional cigarettes to electric cigarettes at Counter Vapor Kito customers in Palembang City. This study uses a descriptive method, using interview data collection techniques, observation, documentation and data analysis with qualitative techniques.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords</em></strong><strong><em>: </em></strong><strong><em>Communication, Conventional Cigarettes, Culture, Electric Cigarettes</em></strong></p> <p>&nbsp;</p> Muhammad Naufal Rizqullah Dwi Maharani ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 909 918 10.53977/sadharananikarana.v5i2.1070 Model Bisnis Portal Media Online Lokal <p><em>In the midst of the increasingly complicated competition of mass media companies with the presence of digital native news requires Suara NTB Newspaper to continue to innovate in order to survive in an increasingly complex competitive ecosystem. Information consumption patterns have also changed along with the emergence of alternative sources of information on online media, encouraging Suara NTB to venture into digital media by launching on July 8, 2016. With, a new business model was designed by the editorial management to expand the reach of readers and gain revenue and economic benefits. How then the change in the business model change the work routine and workflow of the Suara NTB work team. This research uses qualitative methods through data collection techniques: interviews with the editorial crew of, direct observation of the online portal, and documentation in the form of archives and images related to the business model. The results showed that the business model applied by is in the form of offering e-paper subscription packages, advertising columns on websites and news articles, and news or advertorial advertisements. The advertising packages offered are also designed to be integrated with their social media.</em></p> Asmarani Pamela Paganini ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 919 937 10.53977/sadharananikarana.v5i2.1228 Komunikasi Umat Hindu Dalam Pemertahanan Tradisi Ngretes Di Lombok Utara <p>Artikel ini membahas komunikasi yang dijalankan oleh umat Hindu dalam upaya pemertahanan tradisi Ngretes di Kabupaten Lombok Utara. Ngretes merupakan suatu tradisi keagamaan yang berkaitan dengan ritual mendoakan anak dalam kandungan yang memiliki nilai-nilai kearifan lokal dan mengandung makna spiritual bagi umat Hindu. Komunikasi menjadi kunci utama dalam memastikan kelangsungan dan keberlanjutan tradisi Ngretes. Metode penelitian yang digunakan adalah observasi, wawancara, dan dokumentasi. Data dianalisis menggunakan pendekatan kualitatif untuk memahami konteks komunikasi yang terjadi dalam pemertahanan tradisi Ngretes. Hasil penelitian menunjukkan bahwa umat Hindu di Lombok Utara aktif terlibat dalam berbagai bentuk komunikasi untuk menjaga keaslian dan keberlanjutan tradisi Ngretes. Komunikasi interpersonal antara pemuka adat, tokoh agama, dan masyarakat menjadi landasan utama dalam mentransmisikan nilai-nilai kepercayaan dan tata cara ritual Ngretes. Selain itu, komunikasi melalui media sosial dan acara keagamaan juga digunakan untuk menyebarkan informasi dan memperkuat solidaritas dalam menjaga warisan budaya ini. Pengaruh globalisasi dan perubahan pola hidup masyarakat modern menjadi salah satu tantangan pemertahanan tradisi ini. Oleh karena itu, diperlukan strategi komunikasi yang dapat diterapkan oleh umat Hindu, pemerintah, dan pihak terkait untuk menghadapi tantangan tersebut. Komunikasi yang efektif dan terintegrasi memegang peranan krusial dalam upaya pemertahanan tradisi Ngretes di Lombok Utara. Dengan menjalin kolaborasi antara berbagai pihak dan memanfaatkan berbagai bentuk komunikasi, umat Hindu dapat menjaga keberlanjutan warisan budaya mereka serta merawat identitas lokal yang kaya akan nilai-nilai keagamaan dan kearifan tradisional.</p> I Made Puja Artana I Ketut Putu Suardana Ni Luh Senja Harining ##submission.copyrightStatement## 2023-11-01 2023-11-01 5 2 938 947 10.53977/sadharananikarana.v5i2.1383