PERENCANAAN PENGEMBANGAN DAYA TARIK WISATA BERBASIS PENGALAMAN WISATAWAN DI PROVINSI KEPULAUAN BANGKA BELITUNG
Abstract
Tourist attraction development requires planning based on visitor experience because tourists directly assess attractions, access, facilities, services, and the quality of visits. This study analyzes tourist experience as a basis for planning tourist attraction development in Bangka Belitung Islands Province. The study used a descriptive mixed method with a convergent design. Data were collected from January to March 2026 through questionnaires involving 400 domestic tourists at several tourist attractions. Closed-ended responses were analyzed using frequency and percentage distributions, while open-ended responses on impressions, complaints, and improvement needs were analyzed through open coding and thematic grouping. The results show that natural beauty was the main motivation for visiting, while recreation was the dominant travel purpose. Most tourists spent two to four hours at the destination and spent no more than Rp100,000 per person. Friends, family, and the internet became the main sources of information. Positive experiences were shaped by natural scenery, coastal atmosphere, uniqueness, and local experiences. However, tourists highlighted cleanliness, limited public facilities, access conditions, and weak souvenir availability as key problems. The findings indicate that destination development should prioritize basic facilities, cleanliness management, accessibility, local culinary and souvenir products, digital information, and experience-based interpretation.
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