ANALISIS SWOT PADA PENJUALAN KONSINYASI SEBAGAI UPAYA PENGEMBANGAN UMKM HINDU DI PASAR KARANG JASI

Abstract

This research aims to obtain a description of consignment sales at Karang Jasi Market. The focus of the problem is analyzing the strategies implemented by Consignment Sales, internal external conditions and priority strategies according to business environmental conditions. This research design uses a descriptive qualitative approach. Primary research data was obtained through observation, interviews and documentation methods. Secondary research data was obtained through journals that support this research. The analytical media used were SWOT analysis of the IFAS, EFAS, IE matrices and QSPM matrices. The results of this research show that consignment sales at Karang Jasi Market utilize consignment sales to gain profits, overcome competition, increase product variants, maintain good relationships with consignors. The results of the IFAS and EFAS matrices show that the internal and external conditions of consignment sales at Karang Jasi Market are in a state of growth and development (Grow and Build) with the IE Matrix of Consignment Sales at Karang Jasi Market describing internal conditions in strong conditions and external conditions in high conditions. After going through three stages of analysis, Input Stage, Matching Stage and Decision Stage, the priority strategy in the QSPM matrix shows the priority strategy on strengths and opportunities to seize opportunities and overcome existing competitive threats.