VIRALITAS KONTEN MEDIA SOSIAL MELALUI PENERAPAN NILAI ERGO-IKONIK DAN DAMPAKNYA TERHADAP PERTUMBUHAN FINANSIAL
Abstract
Penelitian ini mengkaji viralitas konten pada media sosial dan pengaruhnya terhadap perkembangan ekonomi sektor pariwisata di Nusa Tenggara Barat (NTB). Tujuan penelitian adalah untuk memahami peran nilai ergo-ikonik—kombinasi estetika, simbolik, dan fungsional—dalam mendorong viralitas konten serta dampaknya terhadap peningkatan kunjungan dan pendapatan di sektor pariwisata. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam, dan analisis konten viral yang berhubungan dengan pariwisata NTB. Temuan riset menunjukkan bahwa nilai ergo-ikonik konten viral menjadi faktor utama yang menarik perhatian publik serta memperkuat persepsi positif terhadap destinasi wisata. Hal ini berdampak signifikan terhadap peningkatan kunjungan wisatawan dan pertumbuhan ekonomi lokal. Kontribusi tulisan ini adalah memberikan pemahaman baru tentang bagaimana pengelolaan nilai estetika dan simbolik dalam konten digital dapat menjadi strategi efektif pemasaran pariwisata di era media sosial. Penelitian ini menegaskan pentingnya mengoptimalkan konten viral dengan nilai ergo-ikonik sebagai kunci untuk memperluas daya tarik wisata dan mendorong pertumbuhan ekonomi berkelanjutan di NTB.
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Andriyansah, A. (2025). Ecological Identity and Social Representation of Green MSMEs: Ergo-Iconic Value, Performativity, and Representational Resistance in the Platform Economy. Society, 13(2), 877–894. https://doi.org/10.33019/society.v13i2.815
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Hermajiwandini, C. M. D. W., Ngarbingan, H. K., Ulfah, I. F., Prasetiyo, Y., Wijaya, R. A. T., & Andriyansah. (2025). Tourism Technology with Ergo-Iconic Value Innovation for Sutainable Economic Development. Journal of Information Systems Engineering and Management, 10(4s), 251–259.
Kredens, C., & Vogt, C. A. (2023). A user-generated content analysis of tourists at wildlife tourism attractions. Frontiers in Sustainable Tourism, 2. https://doi.org/10.3389/frsut.2023.1090749
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Salhab, H. A., Al-Amarneh, A., Aljabaly, S. M., Al Zoubi, M. M., & Othman, M. D. (2023). The impact of social media marketing on purchase intention: The mediating role of brand trust and image. International Journal of Data & Network Science, 7(2). https://doi.org/https://doi.org/10.5267/j.ijdns.2023.3.012
Santos, S., Vasconcelos, M., & Ferreira, S. (2023). Tourists’ Engagement on Tourism Organizations’ Facebook Pages: The Role of User-Generated Content. Proceedings of the International Conference on Tourism Research, 2023-June(Dcm), 283–291. https://doi.org/10.34190/ictr.6.1.1164
Segara, T. (2021). Strategi Nasional Literasi Keuangan Indonesia 2021-2025. chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.ojk.go.id/id/berita-dan-kegiatan/publikasi/Documents/Pages/Strategi-Nasional-Literasi-Keuangan-Indonesia-2021-2025/STRATEGI NASIONAL LITERASI KEUANGAN INDONESIA %28SNLKI%29 2021 - 2025.pdf
Shukla, P., & Rosendo-Rios, V. (2021). Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets. International Business Review, 30(1), 101768. https://doi.org/https://doi.org/10.1016/J.IBUSREV.2020.101768
Silaban, P. H., Hutabarat, L., Silalahi, A. D. K., & Octoyuda, E. (2022). Does destination promotion on social media affect visit intention? Empirical study on Instagram. Jurnal Manajemen Dan Pemasaran Jasa, 15(2), 147–160. https://doi.org/https://doi.org/10.25105/jmpj.v15i2.13516
Solov’eva, A. (2024). Symbolic Resources of Local Cultures in the Experience Economy. Гуманитарные и Социальные Науки, 3(3,), 128–137. https://doi.org/https://doi.org/10.37482/2687-1505-v269
Sukendri, N., & Andriyansah. (2024). IMPLEMENTATION OF GEOCENTRIC FINANCE EQUITY CONCEPT AND ERGO - ICONICAL VALUE FOR MSME FINANCIAL MANAGEMENT. Manajemen: Jurnal Ekonomi, 6(3).
Sukendri, N., & Andriyansah. (2025a). Mengenal ragam metode riset (1st ed.). Gapura Biru. https://gapurabiru.com/buku/mengenal-ragam-metode-riset-karya-nengah-sukendri-andriyansah/
Sukendri, N., & Andriyansah. (2025b). PROMOTING SUSTAINABLE ECONOMY BY INTEGRATING TRI HITA KARANA CONCEPT IN THE BANK’S OWNERSHIP STRUCTURE AS INCLUSIVE AND SUSTAINABLE RISK MITIGATION. Lifestyle and SDGs Review, 5(2), e04194. https://doi.org/https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe04194
Todorović, N., Radin, M. B., Vesić, M., & Pavlović, S. (2023). Beyond symbolic: the role of tourism ethnocentrism in domestic travel. Current Issues in Tourism., 27(6), 972–987. https://doi.org/https://doi.org/10.1080/13683500.2023.2195999
Yanchuk, T., & Horelova, D. (2022). Viral marketing as the main type of internet marketing. Ekonomichnyy Analiz, 32(2), 228–235. https://doi.org/10.35774/econa2022.02.228
